Blue Cross Blue Shield Case Study

Blue Cross Blue Shield is one of the most important health insurances companies in the world. With more than 36 independent and locally operated Blue Cross and Blue Shield companies and the Blue Cross and Blue Shield Association (BCBSA) comprise the Blue Cross and Blue Shield System, it is considering the nation’s oldest and largest family of health benefits companies for over 80 years. Blue Cross Blue Shield is the most experienced providers of health coverage in America. As community-based companies, the Blues® understand their local markets and offer customized products and services that are tailored to meet local needs. BCBS companies also work closely with hospitals and doctors in the communities they serve to provide quality, affordable
It has more than 1000 employees and is rated among the top 20 employment providers in the United States. Its annual turnover amounts to approximately $ 134 million with around 7000 copyright owners and Lessors. Besides these, it provides more than 6500 medical and hospital service plans. The mission statement of this company is “to provide health benefit services of value to customers across the region.” To accomplish this mission, Blue cross and Blue shield are committed to, (1) Offering a wide range of good quality insurance cover which are affordable to the low-income group, (2) Address the specific customer needs, (3) Ensure the plan is organized in such a way that it is sustainable in the long run, (4) Support the efforts of the public and private organizations in providing health care services for the needy and (5) Join forces with the community in improving the quality and effectiveness of the health care
The main disadvantage on the other hand is that the staff client ratio is disproportional in the sense that the employees are few compared to the clients they are supposed to serve. This makes their service provision slow. The health insurance plan provided by Blue cross and blue shield Companies is characterized by subsidized copayments for visits to the doctors and medicine prescriptions under the Blue advantage plan. This plan also provides a wide array of deductibles in relation to the type of medication required. These are important since they ensure that the cost of medical cover is predictable, and the customers can budget for