Blue Ocean Strategy in Air Asia
Literature Review
Most of the companies must have a strategy for competing in the markets in which they offer products or services. The strategy will either be implicit or explicit, and the extent to which a company is successful compared with its competitors relies on the creation of competitive advantage through the activities that it performs to design, market, deliver and support its product or service.
They develop strategy at an overall company level, within customer sectors and for regions, functions and locations. The process is intended to be an iterative one and one that remains alive and is continuously updated and adjusted to suit the changing competitive and economic landscape.
Few companies in the world have managed to survive, let alone prosper, over long periods of time. AirAsia approaches to prevent this occurring and to generate continued growth is to frequently re-assess its strategy so that they build strong businesses in the attractive industries of the future
Company overview - Air Asia Berhad
AirAsia’s leading airline was established with the dream that everyone can fly. Since 2001, the company has swiftly broken travel norms around the globe. It has risen to become the world’s best. With a route network that spans through more than 20 countries. AirAsia continues to pave the way for low-cost aviation through innovative solutions, efficient processes and a passionate approach to business.
According to Mr Tony Fernandes, they are in a huge market and they are only 5 yrs old company. Southwest Airlines has 400 planes in a market of 350 million people. AirAsia in a market that’s double, triple that. Because of that AirAsia has a lot of potential to grow, but grow sensibly and grow at the right pace.
AirAsia have been aggressive on branding. They also put a lot of money into sports branding such as Manchester United. Many Asian companies don’t value branding as much because they don’t see it in the bottom line straight away. It’s something
Most of the companies must have a strategy for competing in the markets in which they offer products or services. The strategy will either be implicit or explicit, and the extent to which a company is successful compared with its competitors relies on the creation of competitive advantage through the activities that it performs to design, market, deliver and support its product or service.
They develop strategy at an overall company level, within customer sectors and for regions, functions and locations. The process is intended to be an iterative one and one that remains alive and is continuously updated and adjusted to suit the changing competitive and economic landscape.
Few companies in the world have managed to survive, let alone prosper, over long periods of time. AirAsia approaches to prevent this occurring and to generate continued growth is to frequently re-assess its strategy so that they build strong businesses in the attractive industries of the future
Company overview - Air Asia Berhad
AirAsia’s leading airline was established with the dream that everyone can fly. Since 2001, the company has swiftly broken travel norms around the globe. It has risen to become the world’s best. With a route network that spans through more than 20 countries. AirAsia continues to pave the way for low-cost aviation through innovative solutions, efficient processes and a passionate approach to business.
According to Mr Tony Fernandes, they are in a huge market and they are only 5 yrs old company. Southwest Airlines has 400 planes in a market of 350 million people. AirAsia in a market that’s double, triple that. Because of that AirAsia has a lot of potential to grow, but grow sensibly and grow at the right pace.
AirAsia have been aggressive on branding. They also put a lot of money into sports branding such as Manchester United. Many Asian companies don’t value branding as much because they don’t see it in the bottom line straight away. It’s something