Blue Van Case Study
Contents
1. Introduction: 1 2. Managing People and Relationships 1
2.1 Evaluate the relationship between the customer and the organisation 1
2.2 Measures Supershuttle May Take 2
3. Managing Information for Decision Making 3
3.1 The Demands Refer to Data Collection Methods 3
3.2 The Data are Necessary to Get 3
4. Managing Operational Finance 4
4.1Choose a Effective and Profitable Policy 4
4.2Franchise or Independent Operator 5
5. Managing Operations 5
5.1 Difficulities for Supershuttle 5
5.2 Suggestions for suppershuttle to plan and manage resources 6
References: 8
1. Introduction:
In recent decades, the rapid development of tourism industry causes an increasing demand for transportation companies. As a result, there is fierce competition between them. It is an important thing for a company to ascertain a sustainable way to further development and growth. Indeed, “In today’s globally competitive world, customers expect more, have more choices, and are less brand loyal”(Market-Based Management, 2009, 35 ) . They are all challenges to the transportation companies. All the evidence in Supershuttle case suggests that Supershuttle is not a successful company, which may prevent it from growing in the future and even yield a worse outcome. This paper attempts to analysis the problems that Supershuttle has, evaluate them and give some advices to Supershuttle so that they can improve their service quality and obtain more profits.
Firstly, it explores the problems associated with managing people and relationships and the measures that Supershuttle can take to retrieve their service. Secondly, it states something about managing information for decision making which will contribute to managers’ decision. Thirdly, it is a comparison about operating policies that Supershuttle can utilize in their operations. Finally, it is a suggestion for Supershuttle on how to manage their resources in the medium to long term and the possible difficulties they
1. Introduction: 1 2. Managing People and Relationships 1
2.1 Evaluate the relationship between the customer and the organisation 1
2.2 Measures Supershuttle May Take 2
3. Managing Information for Decision Making 3
3.1 The Demands Refer to Data Collection Methods 3
3.2 The Data are Necessary to Get 3
4. Managing Operational Finance 4
4.1Choose a Effective and Profitable Policy 4
4.2Franchise or Independent Operator 5
5. Managing Operations 5
5.1 Difficulities for Supershuttle 5
5.2 Suggestions for suppershuttle to plan and manage resources 6
References: 8
1. Introduction:
In recent decades, the rapid development of tourism industry causes an increasing demand for transportation companies. As a result, there is fierce competition between them. It is an important thing for a company to ascertain a sustainable way to further development and growth. Indeed, “In today’s globally competitive world, customers expect more, have more choices, and are less brand loyal”(Market-Based Management, 2009, 35 ) . They are all challenges to the transportation companies. All the evidence in Supershuttle case suggests that Supershuttle is not a successful company, which may prevent it from growing in the future and even yield a worse outcome. This paper attempts to analysis the problems that Supershuttle has, evaluate them and give some advices to Supershuttle so that they can improve their service quality and obtain more profits.
Firstly, it explores the problems associated with managing people and relationships and the measures that Supershuttle can take to retrieve their service. Secondly, it states something about managing information for decision making which will contribute to managers’ decision. Thirdly, it is a comparison about operating policies that Supershuttle can utilize in their operations. Finally, it is a suggestion for Supershuttle on how to manage their resources in the medium to long term and the possible difficulties they
References: Castledine, P.(2012). Managing Relationships. Lecture notes distributed in pre-masters in management, at the University of Glasgow, on 01/08/2012. Marshall, B.(2012). Interpreting Management Information. Lecture notes distributed in pre-masters in management, at the University of Glasgow, on 06/08/2012. Wilson, J.(2012). Managing Operational Finance. Lecture notes distributed in pre-masters in management, at the University of Glasgow, on 14/08/2012 Southern, G.(2012). Managing Operations. Lecture notes distributed in pre-masters in management, at the University of Glasgow, on 21/08/2012 Boddy , D. (2005) Management An Introduction, London: Prentice Hall. Best . R. J. (2009) Market-Based Management, London: Prentice Hall. Abraham. A , Glynn . J, Murphy . M .and Wilkinson .B. (2008), Accounting For Managers, Cengage Learning EMEA.