Boeing 747 PR Plan

Being 787 Dreamliner The Boeing 787 Dreamliner has been going through a tough time recently with problems with their plane. The 787 Dreamliner has been having numerous amounts of malfunctions over the past few months. According to a Forbes article, this is the first time in four decades that U.S. regulators have grounded a major airliner. One of Boeings biggest clients is Japan and Japan’s transport Minister Akihiro Ota isn’t convinced that Boeing’s problems are “teething problems” and common to all new airplane designs. Japan has more than 100 planes either already delivered or on order, in deals worth billions of dollars. The situation of this issue is people’s perception of the Boeing 787 and do they think that the Dreamliner is safe to fly in. According to Ota he thinks that the Japanese people have become enormously worried after hearing about the problems almost every day. If the Dreamliner stays grounded for any longer, Boeing may continue to lose the confidence of passengers. They have been getting bad press from having headlines like the one from Bloomberg BusinessWeek “Boeing’s 787:Will This Plane Kill You?” The public relations activity that is taking place, is that the Boeing 787 Dreamliner is having mechanical problems that have kept the planes grounded for quite some time and that has cost the company’s value over 2.7 billion dollars. With the problems of the airline, Boeing might have to write off $5 billion from the loss. With this in mind Boeing needs to be on top of the situation at hand and handle the concerns with previous, current, and future customers. They are also going to need to convince the public that the Dreamliner is a safe plane and that there are know problems with the aircraft. They need to convince the public doesn’t believe that the Dreamliner is a safe plane they would not purchase airline tickets from airlines that buy them, hence having airliners not buy from them.
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Cited: http://pubclub.org/node/595 http://www.ready.gov/business/implementation/crisis http://archive.adl.org/security/crisis%20management.pdf http://www.managementstudyguide.com/brand-management.htm http://jmc417.personal.asu.edu/wordpress/?p=4288