Bus 475 Final Strategic Plan
Final Strategic Plan Paper
University of Phoenix
BUS475
December 6, 2009
Final Strategic Plan This paper will cover vision, mission, values, SWOTT analysis, balanced scorecards and communication plan. Additionally, this paper will cover Southern Style’s communication plan, internally and externally. Additionally, a SWOTT analysis of Southern Style will be conducted to cover what strengths, weaknesses, opportunities, threats and trends. (Appendices’ A (Balanced Scoreboard) and B (SWOTT Analysis Table) are attached hereto.) Southern Style is a family restaurant that will offer down home cooking with a southern style. Southern Style will be based on locals that are made up of various cultures and ethnic backgrounds and that will be enticed by southern style food that no other restaurants in the area offer. The geographical location of where the restaurant will be, there will be no competition because there are no restaurants in the town of Darlington, Maryland. The closest restaurant is approximately twelve miles away and it’s a seafood restaurant only. With a new and fresh way of serving up food, locals will love to come and eat in a relaxing, cheerful and comfortable atmosphere with their family and friends.
Vision
The business’ visionary goals will be “core values, to which the firm is committed, core purpose of the firm, and visionary goals, the firm will pursue to fulfill its mission.” (Quickmba.com, n.d.) With Southern Style, the vision of the restaurant is to serve customers with good home cooking and to make the customers feel like it is home away from home. “The visionary goals are the lofty objectives that the firm’s management decides to pursue. The vision describes some milestone that the firm will reach in the future and may require a decade or more to achieve.” (Quickmba.com, n.d.) The vision statement for Southern Style is: Southern Style cooking served with tender love and care. The restaurant will be a place where customers can
University of Phoenix
BUS475
December 6, 2009
Final Strategic Plan This paper will cover vision, mission, values, SWOTT analysis, balanced scorecards and communication plan. Additionally, this paper will cover Southern Style’s communication plan, internally and externally. Additionally, a SWOTT analysis of Southern Style will be conducted to cover what strengths, weaknesses, opportunities, threats and trends. (Appendices’ A (Balanced Scoreboard) and B (SWOTT Analysis Table) are attached hereto.) Southern Style is a family restaurant that will offer down home cooking with a southern style. Southern Style will be based on locals that are made up of various cultures and ethnic backgrounds and that will be enticed by southern style food that no other restaurants in the area offer. The geographical location of where the restaurant will be, there will be no competition because there are no restaurants in the town of Darlington, Maryland. The closest restaurant is approximately twelve miles away and it’s a seafood restaurant only. With a new and fresh way of serving up food, locals will love to come and eat in a relaxing, cheerful and comfortable atmosphere with their family and friends.
Vision
The business’ visionary goals will be “core values, to which the firm is committed, core purpose of the firm, and visionary goals, the firm will pursue to fulfill its mission.” (Quickmba.com, n.d.) With Southern Style, the vision of the restaurant is to serve customers with good home cooking and to make the customers feel like it is home away from home. “The visionary goals are the lofty objectives that the firm’s management decides to pursue. The vision describes some milestone that the firm will reach in the future and may require a decade or more to achieve.” (Quickmba.com, n.d.) The vision statement for Southern Style is: Southern Style cooking served with tender love and care. The restaurant will be a place where customers can
References: Berry, T. (n.d.) Writing a mission statement. Retrieved December 6, 2009, from Web Site: http://articles.bplans.com/writing-a-business-plan/writing-a-mission-statement/206 Olsen, E., (December 3, 2008). Mystrategicplan.com. Internal and external analysis. Retrieved November 23, 2009, from http://mystrategicplan.com/resources/internal-and-external-analysis/ Pearce, J. & Robinson, R. (2004). Strategic management: Internal analysis Quickmba.com (n.d.) The business vision and company mission statement. Retrieved December 6, 2009, from Web Site: http://www.quickmba.com/strategy/vision/