BUS475 Week 1 Strategic Plan Topic Proposal Angela Mosier
Strategic Plan Topic Proposal
Angela Mosier
BUS/475
May 4, 2015
Elaine Boyle
Cabela’s is the world’s most famous outfitter of hunting, fishing and outdoor gear. It was founded in 1961 by Dick Cabela after attending a furniture show in Chicago. He and his wife began posting ads and selling fishing supplies from their kitchen table until the business began to grow and they moved to the basement of their father’s business (Cabela’s.com). Since Cabela’s beginning they have grown into a successful supplier of much more than just fishing supplies and have retail store fronts all over the world, as well as an online store that can be accessed at any time. Innovation is something that has been on the forefront of the success of Cabela’s. From retail stores to e-commerce, Cabela’s also offers a fun and educational experience for its customers with its museums and educational outlets. With this growth comes the need to continually be innovative as competition tries to creep into the picture. What I propose that the next service that Cabela’s offers is to be another step towards educating its customers, while also inspiring them to shop for more products. I propose that Cabela’s offers training courses in some of the popular outdoor sports such as archery and canoeing. Not only would an educational approach be attractive to Cabela’s customers, but it would also give them a need for and a reason to buy some of the necessary products for archery and canoeing. First I believe that in order to get this service off and running, Cabela’s executives would need to discuss the plan. It might be best to target geographical areas in which canoeing and archery might be the most popular in order to get a good start. Lessons could be offered seasonally in some locations and year round in others. Advertisement through television commercials, magazines, Cabela’s catalogs and web site, as well as in store will reach many current customers. Perhaps offering free lessons with
Angela Mosier
BUS/475
May 4, 2015
Elaine Boyle
Cabela’s is the world’s most famous outfitter of hunting, fishing and outdoor gear. It was founded in 1961 by Dick Cabela after attending a furniture show in Chicago. He and his wife began posting ads and selling fishing supplies from their kitchen table until the business began to grow and they moved to the basement of their father’s business (Cabela’s.com). Since Cabela’s beginning they have grown into a successful supplier of much more than just fishing supplies and have retail store fronts all over the world, as well as an online store that can be accessed at any time. Innovation is something that has been on the forefront of the success of Cabela’s. From retail stores to e-commerce, Cabela’s also offers a fun and educational experience for its customers with its museums and educational outlets. With this growth comes the need to continually be innovative as competition tries to creep into the picture. What I propose that the next service that Cabela’s offers is to be another step towards educating its customers, while also inspiring them to shop for more products. I propose that Cabela’s offers training courses in some of the popular outdoor sports such as archery and canoeing. Not only would an educational approach be attractive to Cabela’s customers, but it would also give them a need for and a reason to buy some of the necessary products for archery and canoeing. First I believe that in order to get this service off and running, Cabela’s executives would need to discuss the plan. It might be best to target geographical areas in which canoeing and archery might be the most popular in order to get a good start. Lessons could be offered seasonally in some locations and year round in others. Advertisement through television commercials, magazines, Cabela’s catalogs and web site, as well as in store will reach many current customers. Perhaps offering free lessons with