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Bomba films in Serbis. A semiotic reading

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Bomba films in Serbis. A semiotic reading
This paper aims to focus on the “Bomba” films that were shown in the independent film, “Serbis”, and their significance to the story. I will analyze the posters, signages and film semiotically and show its relevance to the plot. I will show what the “Bomba” film is about and how its seen in a cultural context to show what it really signifies when seen in the movie. Together with the concept of mis en scene, that every part of the frame has a meaning, those posters and signages will make you see the film in a whole new level.
First we need to define what these “Bomba” films are. These are softcore sex films that started in the 1970’s and named “Bomba” because it was sort of a revolt or a drastic seperation from the blue-print of cinema back then. “Uhaw” was the first of its kind and when it became an instant hit, many more producers followed thus giving birth to many more films. Most “Bomba” films focus on the sexual escapades of the actors or actresses that entice the audience and sometimes involves conflicts like bygamy or the acts being taboo. This builds a story around the “love-making” that the audience can’t get enough of. But due to the advancement in technology and emergence of new media, “Bomba” films sold out becaue there were easier and cheaper ways for the audiences to get their “fix”. Today, these films can only be seen on the internet, in the dusty panels of “Video City” or in old sketchy movie houses like the “Family” cinema house which is the main setting of “Serbis”. Like the films they show, the movie house is already broke and no longer have enough paying customers. The only reliable money comes from the patrons that come in not for the films but for the trade that was happening inside, while the light was out and the film was rolling.
At the beginning of the film, as young Jewel was posing and saying “I love you” seductively infront of the mirror , you would notice the picture of a woman to the left of the mirror. If you do not know her, you

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