The main objective of opportunity studies prepared in accordance with this manual is to identify and promote investment projects in a particular subsector. Such studies should not be limited to individual projects but should draw up profiles of successful small industrial business, rating their strengths and weakness as well as the prerequisites for and constrains to the establishment and operating of viable enterprises. They should not be a theoretical exercise but should identify and define existing opportunities and conditions for success, providing complete information on markets, entrepreneurial input, locational conditions, the business environment and other factors affecting projects implementation. The studies should investigate the prevalence of conditions for success, provide cost rations and other project-related data, which can be used as input in any resulting feasibilities studies accordingly, opportunity studies should be structure like studies, which are dealt with in part three of the Manual
Provide essential information on the subsector as a whole and on factors influencing the performance of projects irrespective of whether the factors are internal or external to the subsector.
Provide critical background information as well as specific data for each opportunity selected with emphasis on subsector-typical factor input and project-specific data that deviate significantly from subsector averages.
Lower the cost of preparing feasibility studies as the information and data collected and analyzed at the subsector level could be shared by a number of prospective investor and a number of similar individual projects in other words, one subsector opportunity study would serve a number of feasibility studies.
The preparation of opportunity study will the cost of specific feasibility study because much of data required for the design and appraisal of the latter would already have been collected and stored in appropriate data banks