Bookworm
1. The simplest and easiest way to enter a global marketplace is by:
a. creating a killer product
b. exporting
c. importing
d. joint ventures
e. having low prices
2. Which of the following statements about pricing is true? a Pricing is the least important marketing mix element during a recession. b Consumers rate ‘reasonable price’ as the most important consideration in purchase decisions. c Pricing is unaffected by changes in the business cycle. d Most consumers believe price has little influence on their purchase decisions. e all of the above
3. According to the law of demand __________.
a. if prices decrease, customers will buy more
b. customers are oblivious to price changes
c. it cannot be predicted how changes in price will affect demand
d. demand equals supply
e. if prices increase, customers will buy more
4. Which of the following statements about global marketing is not true?
a. The greater the risk, the greater the reward.
b. Wrong decisions in the global marketplace can be disastrous.
c. Competition comes from foreign firms only.
d. Differences in national laws often require variations in marketing plans.
e. Differences in customs and consumer preferences often require variations in marketing plans.
5. The __________ encompasses components external to the firm itself, including all activities that are necessary to convert raw materials into a good or service and put it in the hands of the consumer or business customer.
a. supply chain
b. value chain
c. channel of distribution
d. retailer chain
e. industrial network
6. According to the goods/services continuum, which of the following is the best example of a pure service provider?
a. a furniture retailer
b. a magazine publisher
c. a building contractor
d. a paper manufacturer
e. a massage therapist
7. A __________ delivers a benefit when it satisfies a __________.
a. product; demand
b. company; competitor
c. service; utility
d. product; need or want
a. creating a killer product
b. exporting
c. importing
d. joint ventures
e. having low prices
2. Which of the following statements about pricing is true? a Pricing is the least important marketing mix element during a recession. b Consumers rate ‘reasonable price’ as the most important consideration in purchase decisions. c Pricing is unaffected by changes in the business cycle. d Most consumers believe price has little influence on their purchase decisions. e all of the above
3. According to the law of demand __________.
a. if prices decrease, customers will buy more
b. customers are oblivious to price changes
c. it cannot be predicted how changes in price will affect demand
d. demand equals supply
e. if prices increase, customers will buy more
4. Which of the following statements about global marketing is not true?
a. The greater the risk, the greater the reward.
b. Wrong decisions in the global marketplace can be disastrous.
c. Competition comes from foreign firms only.
d. Differences in national laws often require variations in marketing plans.
e. Differences in customs and consumer preferences often require variations in marketing plans.
5. The __________ encompasses components external to the firm itself, including all activities that are necessary to convert raw materials into a good or service and put it in the hands of the consumer or business customer.
a. supply chain
b. value chain
c. channel of distribution
d. retailer chain
e. industrial network
6. According to the goods/services continuum, which of the following is the best example of a pure service provider?
a. a furniture retailer
b. a magazine publisher
c. a building contractor
d. a paper manufacturer
e. a massage therapist
7. A __________ delivers a benefit when it satisfies a __________.
a. product; demand
b. company; competitor
c. service; utility
d. product; need or want