Alma Electronics: I’ll Dream of You
Introduction
In 1979, Mr. Andy Mallari opened a small shop selling transistor radios which was located at one corner (Gen. Luna St.) of the entire stretch of Burgos Avenue, the main thoroughfare of Cabanatuan City. After eleven years, he was able to save money for the expansion of his business along Del Pilar Street due to increasing demand for electronic parts used in the assembly and maintenance of radios, tape recorders, amplifiers, and various related appliances.
Mr. Mallari started his sales and repairs operating stores in big towns of San Juan City, Gapan, and Guimba to double his feat. After he met Mr. Estelito Chan, a former classmate who has a well-established appliance assembly plant in Manila, his business viewpoint has changed considerably. He wants to follow the footsteps of his friend.
Problem Statement
Mr. Malllari’s oldest son is about to enter college and he is already 47 years old. In relation to this, he thinks that this is the best time for him to consider sending his son to an engineering school. His judgement will focus on which school and which engineering course he will ask his children to take. He has three sons, all belonging to the top ten in their respective classes. He knows all three have the potential to help him realize his dream of establishing his own assembly plant. Now, his top priority is to identify the right college courses for his children.
Objectives
The objectives of this case are (1) to identify the right engineering course for Mr. Mallari’s children, (2) to analyze each engineering course in relation to the attainment of his dream of establishing his own assembly plant and (3) to recommend the most favorable choices to be made to ensure the realization of his dream assembly plant.
Analyzing Case Data
Mr. Mallari’s main goal is to put up his own appliance assembly plant. In order to achieve that goal he was to assign engineering courses for his children