Boony Doon Case
CASE FORMATTING RULES AND CONTENT GUIDELINES/ CASE QUESTIONS FOR BONNY DOON VINEYARD
I Formatting rules
The case write-ups should be typed and double spaced, 12 point font (Times New Roman), normal margins with a maximum length of 5 pages which you can split between text, numerical tabulations or appendices as you see fit. You should have a cover page with your names, student numbers, title and course section. You can add the table of contents page and 1 page with the appendices.
I expect that it will take you about 3.5 pages to do the analysis (points 1to 4) and about 1.5 pages for points 4 to 7.
II Content guidelines
The structure of your report should follow the following template:
1. Brief statement of current position/outlook of Bonny Doon (about 1 paragraph)
2. Firm Analysis (This part should include: - business model, business-level strategy and position, - value chain model analysis - analysis of the firm's resources, capabilities and competitive advantage, - organizational analysis (management, ownership) - profitability analysis (please make sure to include relevant numbers).
3. Industry analysis This part should include: - basic descriptors (size of the market, key players, demand) - Porter's 5 forces model, - life-cycle model, - key success factors (what it takes to be successful in this industry) - economics of the industry (profitability, costs and revenues)
- industry's overall attractiveness (including the past performance and projected growth)
4. Strategic problem/issue identification and definition
5. Generation of alternatives
6. Recommendation(s)
7. Brief implementation schedule
III Case Guidelines/major points for “Bonny Doon Vineyards“
Reference point: You are writing a report as consultants to Bonny Doon. Your report will be presented to their senior management. Here are the main points for your report.
1 Describe the current environment for Bonny
I Formatting rules
The case write-ups should be typed and double spaced, 12 point font (Times New Roman), normal margins with a maximum length of 5 pages which you can split between text, numerical tabulations or appendices as you see fit. You should have a cover page with your names, student numbers, title and course section. You can add the table of contents page and 1 page with the appendices.
I expect that it will take you about 3.5 pages to do the analysis (points 1to 4) and about 1.5 pages for points 4 to 7.
II Content guidelines
The structure of your report should follow the following template:
1. Brief statement of current position/outlook of Bonny Doon (about 1 paragraph)
2. Firm Analysis (This part should include: - business model, business-level strategy and position, - value chain model analysis - analysis of the firm's resources, capabilities and competitive advantage, - organizational analysis (management, ownership) - profitability analysis (please make sure to include relevant numbers).
3. Industry analysis This part should include: - basic descriptors (size of the market, key players, demand) - Porter's 5 forces model, - life-cycle model, - key success factors (what it takes to be successful in this industry) - economics of the industry (profitability, costs and revenues)
- industry's overall attractiveness (including the past performance and projected growth)
4. Strategic problem/issue identification and definition
5. Generation of alternatives
6. Recommendation(s)
7. Brief implementation schedule
III Case Guidelines/major points for “Bonny Doon Vineyards“
Reference point: You are writing a report as consultants to Bonny Doon. Your report will be presented to their senior management. Here are the main points for your report.
1 Describe the current environment for Bonny