The Boost Juice Training Team is to develop a high performing learning culture where team members have the skills, knowledge and motivation to deliver on the values and vision. Boost Juice strives for excellence through continuous development of all world class standard training programs, resources and initiatives. Boost Juice’s mission/vision statement is to become one of the world’s most famous and loved brands. (Allis, 2018)
SHORT TERM OBJECTIVES:
Boost Juice’s short term objective was to open her first juice bar in Adelaide. (Juice, 2018)
LONG TERM OBJECTIVES:
Boost Juice’s long term objectives is to make Australia a healthier place by making vegetables and fruit taste delicious. (Juice, 2018)
The Boost target
market is for people who are young or youthful as well as people who are active. Boost Juice captures the target market’s attention by claiming and stating facts and their drinks. They also do this with the names of the drinks like ‘Mango Tango,’ seeking a person who likes dancing. Also, there is a target market for both genders depending on the drinks and their names, the male’s drinks sound manlier and more buff, such as ‘Gym Junkie,’ and ‘Energy Lift.’ For delicate female names such as ‘Raspberry Relief.’ (Weebly, n.d.)