Boston Consuting Group Matrix BIMBO
Boston Consuting Group Matrix BIMBO
Grupo Bimbo in 2009 the revenue of the company rose 41.3% in respect to the previous year. Even though the effects of the economic crisis started to be felt, due to large acquisitions that Grupo Bimbo had in US and the launch of new products, the revenue almost doubled.
In 2012, an important growth was also registered, 29.7%, in respect to the previous year. In the US,sales rose to 46.7% over 2011, as a result of the acquisition of the Sara Lee and to slightly favourable exchange rates. Consequently, the operations of Grupo Bimbo in the US have overtaken the ones in Mexico. Mexico’s net sales also rose 9.5% over the previous year, reflecting stable volume growth supported by ongoing sales and the effort to improve the operations. The deep penetration in the Latin American countries, as well as the integration of the business in Iberia, complemented the strong growth in this year.
So we can say that Grupo Bimbo is according to the matrix Boston Consulting Group in Q3 position because the company is the market leader in force in Latin America and has undergone a major expansion in the rest of America Central and Iberia (Spain and Portugal), we can also quote the introduction to the market in Asia, without extremely good but encouraging results to give way to the expansion in this continent.
This expansion will be conducive to a future settle our brand so that we convert our product line on the market obtaining a level sufficient to settle in paragraph Q4, according to the matrix "BCG" sales.
Due to the market area where our company works this will not be difficult knowing that our industry is not a business area with many risks and that the food industry is one of the most beneficial and less turbulent of the world market.
Grupo Bimbo in 2009 the revenue of the company rose 41.3% in respect to the previous year. Even though the effects of the economic crisis started to be felt, due to large acquisitions that Grupo Bimbo had in US and the launch of new products, the revenue almost doubled.
In 2012, an important growth was also registered, 29.7%, in respect to the previous year. In the US,sales rose to 46.7% over 2011, as a result of the acquisition of the Sara Lee and to slightly favourable exchange rates. Consequently, the operations of Grupo Bimbo in the US have overtaken the ones in Mexico. Mexico’s net sales also rose 9.5% over the previous year, reflecting stable volume growth supported by ongoing sales and the effort to improve the operations. The deep penetration in the Latin American countries, as well as the integration of the business in Iberia, complemented the strong growth in this year.
So we can say that Grupo Bimbo is according to the matrix Boston Consulting Group in Q3 position because the company is the market leader in force in Latin America and has undergone a major expansion in the rest of America Central and Iberia (Spain and Portugal), we can also quote the introduction to the market in Asia, without extremely good but encouraging results to give way to the expansion in this continent.
This expansion will be conducive to a future settle our brand so that we convert our product line on the market obtaining a level sufficient to settle in paragraph Q4, according to the matrix "BCG" sales.
Due to the market area where our company works this will not be difficult knowing that our industry is not a business area with many risks and that the food industry is one of the most beneficial and less turbulent of the world market.