Boutique Hotels
INTRODUCTION
Objective
The objective of this report is to analyze the boutique hotel industry in Sri Lanka and the trends of the industry at present and the key issues likely to change the formation of the industry in the future. Tourism in Sri Lanka has been booming since the war came to an end also the recovery of the global recession also has led to an increase in the number of tourists visiting the country. Therefore the need to cater to the foreigners has led to the growth in the emerging Boutique Hotel Industry. Demand for these hotels is increasing also due to the increasing standards of living of the people in Sri Lanka and also the country being officially declared as “VISIT SRI LANKA” in the year 2011 is also an added advantage to the industry in the future expecting the demand to rise.
Research Methodology
The analysis would be carried out using primary and secondary data collection methods including desk research and one to one interviews with experts in the industry and also customers.
Analysis
The following tools would be used to understand the industry in depth. The SWOT analysis to understand the strengths, weaknesses, opportunities and threats to the industry, Micro and Macro environmental analysis (PEST and PESTEL), Porter’s five forces to comprehend the competitive analysis and scenario planning.
The analysis of the industry would help to understand the demand and supply factors influencing the industry and also the forces that have an impact on the changes in the trends in the industry and also would help to understand the industry’s future implications.
Boutique Hotel Industry
A boutique hotel is one that is generally not chain-affiliated, features an intimate, stylish appearance and provides impeccable amenities. Also referred to as lifestyle or design hotels, the trend and related name began in the 1980s by Northern Americans. Although many boutique hotels are small, ranging from single digit rooms to less than 100, some in
Objective
The objective of this report is to analyze the boutique hotel industry in Sri Lanka and the trends of the industry at present and the key issues likely to change the formation of the industry in the future. Tourism in Sri Lanka has been booming since the war came to an end also the recovery of the global recession also has led to an increase in the number of tourists visiting the country. Therefore the need to cater to the foreigners has led to the growth in the emerging Boutique Hotel Industry. Demand for these hotels is increasing also due to the increasing standards of living of the people in Sri Lanka and also the country being officially declared as “VISIT SRI LANKA” in the year 2011 is also an added advantage to the industry in the future expecting the demand to rise.
Research Methodology
The analysis would be carried out using primary and secondary data collection methods including desk research and one to one interviews with experts in the industry and also customers.
Analysis
The following tools would be used to understand the industry in depth. The SWOT analysis to understand the strengths, weaknesses, opportunities and threats to the industry, Micro and Macro environmental analysis (PEST and PESTEL), Porter’s five forces to comprehend the competitive analysis and scenario planning.
The analysis of the industry would help to understand the demand and supply factors influencing the industry and also the forces that have an impact on the changes in the trends in the industry and also would help to understand the industry’s future implications.
Boutique Hotel Industry
A boutique hotel is one that is generally not chain-affiliated, features an intimate, stylish appearance and provides impeccable amenities. Also referred to as lifestyle or design hotels, the trend and related name began in the 1980s by Northern Americans. Although many boutique hotels are small, ranging from single digit rooms to less than 100, some in