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Bpi Strategic Management Report

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Bpi Strategic Management Report
A strategic management paper for the
Bank of the Philippine Islands (BPI)

I. INTRODUCTION
Business managers are often worried with immediate issues and problems, which sometimes made them forget the objectives. Nowadays with the highly competitive business market, planning methods are needed to be able to perform smoothly and orderly.

Strategic management is used as a planning tool to help the organization do a better job, to know where to focus their energy on. It is used to guarantee that the employees are working towards the same goal, also to be able to consider and alter the direction of the firm with regards to the change in the business environment.

Bank of the Philippines Islands began in 1828, when King Ferdinand VII of Spain declared the establishment of public banks in the Philippines. It took about 23 years, before the bank became a reality. Antonio de Urbiztondo y Eguila, was the one behind the organization of the bank. As the highest ranking government official in the Philippines in 1850, he called for the support of the committee of civil and ecclesiastical officials, Junte de Authoridades, for the approving the banks statues and by-laws. Through the following years, BPI has been closely linked with the Spanish crown, that they even established a branch their first branch in Madrid. But the plan did not push through, instead their first branch materialized in Iloilo in 1897, because that was time wherein economic prominence was present in Iloilo and the Panay region. After the World War II, BPI was closely getting involved in the development of the industries.

In 1969, Ayala Corporation became the dominant shareholder of the bank. Which led to momentous changes in the way the bank conducted its business. For example, BPI fast-tracked their growth by engaging in a fusion with People’s Bank and Trust Company in 1974 and many other fusion was made like Commercial bank and Trust Company in 1981, Ayala Investment and Development Corporation in

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