Brand
Executive Summary
As we are the students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai.
In this report we talked about the target market, the value of the product, the meaning of logo, related thing with logo, pricing strategy, how I will offer the product, future plan with forecasting and all other needed materials. The brand or the product we have worked with is antiseptic liquid which we have named as “Liquidox”. Our product logo indicates some spiritual and psychological satisfaction leading to the well being of human kind. Our focus would be on herbal antiseptic liquid and uniqueness. We have chosen a herbal antiseptic liquid to launch because it would be the first in the market and differentiating would be easier for us. Our opportunity is we are going to launch it for the first time and if we get desired result in positioning in market then we will become the leader in antiseptic liquid. Our Leveraging Strategy will be done through cultural or other event, Celebrity spokesperson (through endorsement advertising), and other third-party sources (through awards and reviews).
This is the overview of our product or brand “Liquidox” we have worked with for the academic purpose of the course MKT 416.
1. Rationale for selecting this product
In Bangladesh “Liquidox” antiseptic liquid is totally a new kind of product for the consumers. The causes behind for choosing or selecting a “Liquidox” antiseptic liquid are-
1.1 Strength
By having this antiseptic liquid our consumers will get
2. Target Market Analysis
The most important part of branding is target market selection. All marketing activities start with the Customer. So do branding. The first step of branding is we have to determine niche market. We need to study
As we are the students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai.
In this report we talked about the target market, the value of the product, the meaning of logo, related thing with logo, pricing strategy, how I will offer the product, future plan with forecasting and all other needed materials. The brand or the product we have worked with is antiseptic liquid which we have named as “Liquidox”. Our product logo indicates some spiritual and psychological satisfaction leading to the well being of human kind. Our focus would be on herbal antiseptic liquid and uniqueness. We have chosen a herbal antiseptic liquid to launch because it would be the first in the market and differentiating would be easier for us. Our opportunity is we are going to launch it for the first time and if we get desired result in positioning in market then we will become the leader in antiseptic liquid. Our Leveraging Strategy will be done through cultural or other event, Celebrity spokesperson (through endorsement advertising), and other third-party sources (through awards and reviews).
This is the overview of our product or brand “Liquidox” we have worked with for the academic purpose of the course MKT 416.
1. Rationale for selecting this product
In Bangladesh “Liquidox” antiseptic liquid is totally a new kind of product for the consumers. The causes behind for choosing or selecting a “Liquidox” antiseptic liquid are-
1.1 Strength
By having this antiseptic liquid our consumers will get
2. Target Market Analysis
The most important part of branding is target market selection. All marketing activities start with the Customer. So do branding. The first step of branding is we have to determine niche market. We need to study