Brand Image of a University
INTRODUCTION
Origin of Report
As a part of our Marketing 465, Brand Management course, we learnt the various aspects of marketing and the management of brands.
Problem and Purpose
We were assigned a project where we were asked to find out the brand image of private university business graduates; and more specifically, the brand image of North South University, its positioning and state any improvements if necessary.
Scope and Limitations
The main limitation of this project was the lack of time required to carry out the type of research this project requires.
Historical Background
…
Hypothesis
We hoped to establish that North South University is the best private university in Bangladesh.
Research Methodology
As stated previously, due to the lack of time we were not able to conduct the type of in-depth research that this project required. Instead the basis of our research were a set of in-depth interviews we carried out among various categories of people, such as current students of North South University, alumni, guardians, faculties, prospective/current employers, students of other universities, faculties of other universities, the University Grants Commission, prospective students, and the general public.
There were sets of questions (See Appendix) for the various categories, and interviews were taken accordingly.
THE SURVEY
Findings
Current Student
For the current students who study at North South University, this is the best alternative for us after IBA and going abroad for studies. It’s the pioneer private university in Bangladesh, and quite popular. Even though through the years the quality of NSU has diminished, there are too many students taken in, and especially through the “backdoor” policy, and it’s become really unfair to those who work hard. However, NSU still has a lot of good name, and people do have goodwill towards it.
Alumni
According to the questions asked to Alumni of North South
Origin of Report
As a part of our Marketing 465, Brand Management course, we learnt the various aspects of marketing and the management of brands.
Problem and Purpose
We were assigned a project where we were asked to find out the brand image of private university business graduates; and more specifically, the brand image of North South University, its positioning and state any improvements if necessary.
Scope and Limitations
The main limitation of this project was the lack of time required to carry out the type of research this project requires.
Historical Background
…
Hypothesis
We hoped to establish that North South University is the best private university in Bangladesh.
Research Methodology
As stated previously, due to the lack of time we were not able to conduct the type of in-depth research that this project required. Instead the basis of our research were a set of in-depth interviews we carried out among various categories of people, such as current students of North South University, alumni, guardians, faculties, prospective/current employers, students of other universities, faculties of other universities, the University Grants Commission, prospective students, and the general public.
There were sets of questions (See Appendix) for the various categories, and interviews were taken accordingly.
THE SURVEY
Findings
Current Student
For the current students who study at North South University, this is the best alternative for us after IBA and going abroad for studies. It’s the pioneer private university in Bangladesh, and quite popular. Even though through the years the quality of NSU has diminished, there are too many students taken in, and especially through the “backdoor” policy, and it’s become really unfair to those who work hard. However, NSU still has a lot of good name, and people do have goodwill towards it.
Alumni
According to the questions asked to Alumni of North South