Preview

Branded Outlets vs Multi-Brand Stores

Good Essays
Open Document
Open Document
794 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Branded Outlets vs Multi-Brand Stores
BRANDED OUTLETS vs MULTI-BRAND STORES
Two basketball players X and Y wanted to buy Nike shoes, X went to a Nike showroom and Y went to a Shoppers Stop. X enjoyed the Nike store’s atmosphere where he was exposed to the exhaustive range and hence bought exactly what he was looking for. Y on the other hand, got spoilt with offerings from various brands but limited variety in each. He got to weigh his options and bought an Adidas which offered more value for money. Although both identified with Nike’s brand personality, the fact that Y went to a multi brand store and was subsequently exposed to more options of different brands helped him choose Adidas. X enjoyed the extensive collection of Nike shoes which satisfied him and retained brand loyalty towards Nike.
A branded outlet carries exclusively the range of one brand and has the advantage of creating a store ambiance to convey its brand image. It gives the brand an option to choose the location, size and configuration of the store. Unique promotional sales offers may be implemented at any time. This provides the brand with greater control over its sales activities.
Multi-brand outlets put a company and its products right in the middle of the arena with its competitors. This enables new offerings to be showcased in a way in which consumers can compare and decide. The sheer volume of customers who are going to Multi-brand outlets (Shopper’s Stop achieved one million footfalls in 90 days) makes it essential that it cannot be ignored.
Traditionally, Branded outlets were employed by companies but now there are ever increasing ways of reaching one’s customers with Multi-brand outlets being the most prominent alternative. Stores like Lifestyle, Maria Luisa, Aeffe SpA, Croma etc are gaining popularity with consumers. Companies like the Future Group have gone a step further and established Multi-brand outlets differentiated on the basis of concept eg: Food Bazaar, Fashion Bazaar etc.
From the point of view of the

You May Also Find These Documents Helpful

  • Good Essays

    Cocoa Puffs Case Study

    • 1165 Words
    • 5 Pages

    Many factors influence the choice of a company’s product line up over a competitor’s. Whether it is the association (use) of a product, the lifestyle it perceives, or the catchy commercials, companies invest heavily into the market to establish brand…

    • 1165 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Alexander Hamilton in The Federalist 6 argues that countries who do not unite overall are bound to fail. The weak central government that was currently established could not prosper or even survive according to him. He wrote that “A man must be far gone in Utopian speculations who can seriously doubt that, if these States should either be wholly disunited, or only united in partial confederacies, the subdivisions into which they might be thrown would have frequent and violent contests with each other”. The fact that he fully believed that the states would devolve into war if they were not better united may not be true, but The Federalist Papers were meant to be persuasive and shocking. Hamilton’s theatrical writing style lent itself to this,…

    • 1538 Words
    • 7 Pages
    Better Essays
  • Good Essays

    brands in the UK and Europe, operating through 278 stores across 8 different countries with a mass selling space…

    • 5262 Words
    • 37 Pages
    Good Essays
  • Better Essays

    The company chosen and used for this paper is a mobile transport company that caters specifically to senior citizens. This particular paper will explain in detail domestic and global product branding strategy, optimum pricing strategy and a distribution channel analysis that identifies the wholesaler, distributor, and retailer relationships including e-Commerce. Discussions within the paper will also include the use of a push or pull strategy, a distribution channel analysis and supporting references.…

    • 1411 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Kent, T. (2003) 2D23D: Management and Design Perspectives on Retail Branding. International Journal of Retail and Distribution Management. [Internet] 31 (3), pp. 131-142, Available from: [Accessed 27th November 2010].…

    • 7424 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    7. Baltas, G. AnD ArGouSliDiS, P.C. 2007. “Consumer characteristics and demand for store brands.” International Journal of Retail and Distribution Management. 35(5): pp.328-341.…

    • 2402 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    With so many different varieties of brands available to consumers it is essential that organizations research consumer needs and demands in order to remain successful. As competition increases within the industry,…

    • 2686 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Ipad Vs Kindle

    • 645 Words
    • 3 Pages

    * Branding challenges * Savvy customers – we can get information in an instant * Brand proliferation: more brands, and brands carry more product * Media fragmentation * Increasing competition and costs * Short-term demands * Product as discussed in BA390 *…

    • 645 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Outlet Vs Retailers

    • 540 Words
    • 3 Pages

    1. Why do retailers create assortments for Outlet versus just sending the leftover products? Typically, leftovers products are sent if they are not selling, but not in this case retailers are not going to send their left over products to the outlet stores, because retail products have more quality than the outlet products. On the other hand, at some of the outlets you won’t find anything from the retail divisions at their outlet stores.…

    • 540 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    He states that this allows for two major influences on decision making. The first influence is if people hold a bias to favor one decision over another, then that will alter how they perceive the product. They will solely make a decision on that bias and keep to it. In our book, it explains this with brand equity. The outcome shows that a consumer will decide based on the belief that this brand is better than all of the others and not think twice to purchase.…

    • 1806 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Dual Branding

    • 1065 Words
    • 5 Pages

    A company may use dual branding when they want to increase the market share, saturating the market by filling all price and quality gaps and catering to brand switchers users who like to experiment with different brands, a dual brand strategy also may be applied when two companies want to differentiate products or services from the existing ones, and when both of them want to create a different target segment for each brand. This strategy helps to create superior strategic positioning, increase revenues and reduce costs because shared costs can result in improved levels of return on investment, also in most of the cases dual branding enhanced recognition and reduced confusion of the costumers, and create opportunities to reach additional distribution points without the investment involved in independent operations, generating improved per unit volume.…

    • 1065 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering…

    • 1304 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Info

    • 1021 Words
    • 5 Pages

    The case also provides a retrospective view of its expansion success in Canada where it successfully implemented a dual-brand strategy, wherein two brands, Best Buy and Future Shop, both part of a common corporate entity, vied for market share. In Canada, there was no evidence of cannibalization, the single largest risk in dual branding. Best Buy and Future Shop had both grown together as independent brands.…

    • 1021 Words
    • 5 Pages
    Good Essays
  • Good Essays

    “The Three Idiots”, this film was popular since then. I was just curios why was it so. My first connotation was; the film was pure comedy movie, actually, an ordinary comedy film, that it was a companionship of three men who make a lot of sophistries but I was definitely wrong.…

    • 844 Words
    • 4 Pages
    Good Essays