British Air Ways
Question 1
Examine BA’s Strategic decisions over the past 5 years and state what you consider to be the most crucial for the next 5 years. Give your reasons.
The strategic decisions that they have taken for the last past 5 years can be given as follows.
• A strong marketing campaign focusing on customer care.
• Expanding their destinations & global connections.
• Differentiated service levels that are offered to the customers.
• Requirements & preferences for business customers.
• Providing a travel agency service facility.
• Safety & security of life, by giving an assurance of 1st class maintenance.
• Use of information technology for customer beneficiary.
• Purchasing & leasing the optimum type of air craft for the particular route or market conditions.
• Focusing on cost effective purchasing.
• Introducing the cargo service.
• Training the employees for an efficient & effective customer care.
• Reducing cost while improving service quality.
The most crucial strategies that are taken from the above list that would be helpful for the next 5 years to British air ways.
• Assurance of life & safety
▪ When it comes to the air craft industry, the main or the key aspect that the customer is looking at is the safety & security of their lives. No man would like to go in a flight paying a considerable amount of money & risking his life.
▪ By marketing an excellent reputation of airway engineering & aircraft maintenance, they promote themselves giving a good reliance to their customers.This reputation will help them to gain more customers in the future.
• Customer oriented & focused service provider.
▪ Any business should focus on its customer as they are the people who buy the product & the whole business depends on them.
▪ There is a competitive market for the airway industry;
Examine BA’s Strategic decisions over the past 5 years and state what you consider to be the most crucial for the next 5 years. Give your reasons.
The strategic decisions that they have taken for the last past 5 years can be given as follows.
• A strong marketing campaign focusing on customer care.
• Expanding their destinations & global connections.
• Differentiated service levels that are offered to the customers.
• Requirements & preferences for business customers.
• Providing a travel agency service facility.
• Safety & security of life, by giving an assurance of 1st class maintenance.
• Use of information technology for customer beneficiary.
• Purchasing & leasing the optimum type of air craft for the particular route or market conditions.
• Focusing on cost effective purchasing.
• Introducing the cargo service.
• Training the employees for an efficient & effective customer care.
• Reducing cost while improving service quality.
The most crucial strategies that are taken from the above list that would be helpful for the next 5 years to British air ways.
• Assurance of life & safety
▪ When it comes to the air craft industry, the main or the key aspect that the customer is looking at is the safety & security of their lives. No man would like to go in a flight paying a considerable amount of money & risking his life.
▪ By marketing an excellent reputation of airway engineering & aircraft maintenance, they promote themselves giving a good reliance to their customers.This reputation will help them to gain more customers in the future.
• Customer oriented & focused service provider.
▪ Any business should focus on its customer as they are the people who buy the product & the whole business depends on them.
▪ There is a competitive market for the airway industry;