British Airways Swot Analysis
Introduction
The growing competency in the airline industry is also subjected in the different economic uncertainties. Due to the high risks in the globalization, the confidence of the business leaders is lowered. This can be caused by the different constraints and challenges that create a great impact in the industry. The recession in most of the developed and successful countries is difficult to assess and the recovering period is not in sight. British Airways stays in the top of the competition and continuously providing the basic services that a world-class airway can offer. However, the influence or the impact of the various economic uncertainties creates a great challenge in the organization. From the different perspective on competition of the propellers, the marketing environment of the organization is bound to change which results in an analysis of the organization’s economic factors. The British Airways expects that due to the tope of the economic challenges, the organization should stay competitive in the industry. Therefore, different theoretical aspects are created in the study to support the aim of the organization in fulfilling their dreams for success.
SWOT Analysis
British Airways is one of the largest service industries that well managed the operation with an interesting collaboration with the technological innovations. The aim of the organization is to increase the number of customers through delivering the quality of service and satisfaction. Albeit bothered with the challenges in the nature of their business, the airway is still committed to serve in a very ideal way for safety travel.
Strengths
The most basic strength of the British Airways (BA) that served the entire organization for years is to deliver an adequate solution for travelers in a most safety and satisfying way (Chan, 2000). Aside from the use of various marketing strategies on the world-wide web, the airline marketing and service are performed by most of the females. Prior
The growing competency in the airline industry is also subjected in the different economic uncertainties. Due to the high risks in the globalization, the confidence of the business leaders is lowered. This can be caused by the different constraints and challenges that create a great impact in the industry. The recession in most of the developed and successful countries is difficult to assess and the recovering period is not in sight. British Airways stays in the top of the competition and continuously providing the basic services that a world-class airway can offer. However, the influence or the impact of the various economic uncertainties creates a great challenge in the organization. From the different perspective on competition of the propellers, the marketing environment of the organization is bound to change which results in an analysis of the organization’s economic factors. The British Airways expects that due to the tope of the economic challenges, the organization should stay competitive in the industry. Therefore, different theoretical aspects are created in the study to support the aim of the organization in fulfilling their dreams for success.
SWOT Analysis
British Airways is one of the largest service industries that well managed the operation with an interesting collaboration with the technological innovations. The aim of the organization is to increase the number of customers through delivering the quality of service and satisfaction. Albeit bothered with the challenges in the nature of their business, the airway is still committed to serve in a very ideal way for safety travel.
Strengths
The most basic strength of the British Airways (BA) that served the entire organization for years is to deliver an adequate solution for travelers in a most safety and satisfying way (Chan, 2000). Aside from the use of various marketing strategies on the world-wide web, the airline marketing and service are performed by most of the females. Prior
References: Berry, S., Carnall, M., & Spiller, P., (2006) “Airline Hubs: Costs, Mark-ups and the Implications of Customer Heterogeneity’ in Lee, D. (ed)”, Advances in Airline Economics, vol. 1, Competition Policy and Antitrust, Elsevier, Cambridge, USA. Binggeli, U., & Pompeo, L., (2002) “Hype Hopes for Europe’s Low-Cost Airlines: Europe’s Most Successful No-Frills Carrier Are Making a Lot of Money. But as They Mature, They Will Have Problems Expanding”, The McKinsey Quarterly. Chan, D., (2000) “The Development of the Airline Industry from 1978 to 1998: A Strategic Global Overview”, Journal of Management Development, Vol. 19, No. 6. Culpan, R., (2002) “Global Business Alliances: Theory and Practice”, Quorum Books, Westport, CT Gowler, D., Ledgge, K., & Clegg, C., (1993) “Culture and Commitment: British Airways by Heather Hopfl’ Organizational Behavior and Human Resource Management”. London: Paul Chapman Publishing Whitelegg, D., (2002) “Cabin Pressure: The Dialectics of Emotional Labor in the Airline Industry”, The Journal of Transport History, Vol. 23, No. 1 Read more: http://ivythesis.typepad.com/term_paper_topics/2010/03/an-analysis-of-british-airways-marketing-environment.html#ixzz14VGZrJmz