Introduction
This coursework assignment will be primarily based on a tourist attraction in Nottingham called the British Art Contemporary Exhibition. The gallery is open to the public free of charge and in addition to the gallery itself; it also has a gift shop along with a restaurant. The gallery displays pieces of arts for three months before it is transported to another location in England and its primary objective is to promote the artists themselves. The Nottingham exhibit is unique in that the contemporary art pieces are highly marketable and are split between three locations which is a ploy developed by the council to promote tourism as well as usage of the tram line which connects the three locations. The Art exhibition receives grants from many benefactors, the county council being the largest by far, use these grants to loan the collection for a given period before they are transported to a new location. The report will attempt to describe all operations of the gallery including the gift shop and then compare it to the operations of London Zoo.
The diagram below shows the gallery being extremely spacious and allows the art pieces to be spread out throughout the gallery. At the gallery one can go to a restaurant or the gift shop which can be considered micro operations and the core facility is the exhibition itself.. Service is the core element to the gallery. If the service was poor then the satisfaction levels of the visitors would be low and visitors would not be persuaded to come back for future visits. The curator who selects the art as well as the display and layout of the gallery whilst being accompanied by well informed and well positioned advisors.
In the above diagram I have outlined the inputs and outputs of the operations present. What is not included here is the evaluation and improvement stage which will be discussed later with the use of questionnaires.
The exhibition is a mass service. Slack , Chambers
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