Brm Report on Comparative Study
INTRODUCTION:
The most successful means for creating and retaining customers is brand. And your brand has three primary elements for differentiating itself from the pack: what you do, how you do it, and for whom. Even a seemingly small change to one of these elements will change the brand—potentially in blockbuster ways.
Till the 1980s, the automobile industry in India was in line with the overall policy of State intervention in the economy. Vehicle production was closely regulated by an industrial licensing system that controlled output, models and prices. The cars were built mostly by two companies, Premier Automobiles Limited and Hindustan Motors Limited
Premier Padmini by Premier Automobiles Limited and Ambassador by Hindustan Motors were the major players in the 1980s. However, the Indian market got transformed after
1983 following the relaxation of the licensing policy and the entry of Maruti Udyog Limited
(MUL) into the car market.
OBJECTIVES OF THE STUDIES:
Under the above perspective the objective of the study are: 1. To study the effectiveness on sales of launch of Maruti Aulto on sales of Maruti 800. 2. To find out what features customers like in the both the cars. 3. To know which car is more preferred. 4. To find out which age group of people associate more with which product.
METHODOLOGY OF THE STUDY:
To attain these objectives first thing we have gone through the websites and journals relevant to this topic . next for assessing the findings and empirically examine the objectives of the study a sample a survey was undertaken through a structured and guided questionnaire and interaction has been received from various people through websites .A focus study has been conducted to design the customer survey questionnaire with a sample size of 60 respondents of various groups for undertaking the statistical analysis and data processing consisted of office editing , data entry and computer programming . computer based
The most successful means for creating and retaining customers is brand. And your brand has three primary elements for differentiating itself from the pack: what you do, how you do it, and for whom. Even a seemingly small change to one of these elements will change the brand—potentially in blockbuster ways.
Till the 1980s, the automobile industry in India was in line with the overall policy of State intervention in the economy. Vehicle production was closely regulated by an industrial licensing system that controlled output, models and prices. The cars were built mostly by two companies, Premier Automobiles Limited and Hindustan Motors Limited
Premier Padmini by Premier Automobiles Limited and Ambassador by Hindustan Motors were the major players in the 1980s. However, the Indian market got transformed after
1983 following the relaxation of the licensing policy and the entry of Maruti Udyog Limited
(MUL) into the car market.
OBJECTIVES OF THE STUDIES:
Under the above perspective the objective of the study are: 1. To study the effectiveness on sales of launch of Maruti Aulto on sales of Maruti 800. 2. To find out what features customers like in the both the cars. 3. To know which car is more preferred. 4. To find out which age group of people associate more with which product.
METHODOLOGY OF THE STUDY:
To attain these objectives first thing we have gone through the websites and journals relevant to this topic . next for assessing the findings and empirically examine the objectives of the study a sample a survey was undertaken through a structured and guided questionnaire and interaction has been received from various people through websites .A focus study has been conducted to design the customer survey questionnaire with a sample size of 60 respondents of various groups for undertaking the statistical analysis and data processing consisted of office editing , data entry and computer programming . computer based