Each student will conduct a marketing audit/analysis of the marketing strategy of an actual firm. Ideally, this will be for a firm that you are working for in your internship/co-op. If this is not possible, the student must propose a firm to the instructor and get approval. The paper should be written from the perspective of an internal analysis to be submitted for consideration by management. As such, it is your job to sell your strategy. Papers submitted should be no more than ten pages long, double spaced with 12 point font.
a. A marketing audit is a comprehensive,