22 December, 2014
BSA/375
Service Request
The manager of Kudler Fine Foods, Kathy Kudler, has requested the development of a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. (Apollo, 2011)
Key Stakeholders
The key stakeholders are the individuals that are directly involved with Kudler Fine Foods and will have a direct effect on the overall project. These individuals will be the main source of information in the analysis, design, implementation and testing phase of the systems upgrade.
Kathy Kudler Project Manager
Brenda Wagner Director of Administration/Human Resource Department
Harvey Stephens Director of Finance
Yvonne Reynolds Director of Store Operations
Kent Vesper Store Manager
Laurie Priest Store Manager
Juanita Lopez Store Manager
Scope and Goals
The Frequent Shopper Program for Kudler is specific in addressing current and future customers by rewarding them for shopping with the company. Both business and technical functions will be addressed as well as improved communication between the sales and marketing and purchasing departments. The goal is to provide better response to customer demands while rewarding the customer and accomplishing this in an efficiently fast manner. A marketing plan must be developed to inform current and potential customers of the program and encourage them to participate and take advantage of the benefits offered by the program. In utilizing an outside source for the program, Kudler will be able to provide a good relationship between the IT resources of the outside source and the internal sales and inventory systems. There is also a need to modify the two different databases and the GUI in order to allow for smooth data transfer and communication. Kudler’s specific goals are to improve customer satisfaction in order to increase brand loyalty, cut costs by increasing supply efficiency, and increase sales which
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