Preview

Kudler Fine Foods SR Kf 013

Good Essays
Open Document
Open Document
5078 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kudler Fine Foods SR Kf 013
Kudler Fine Foods SR-kf-013
BSA/375
September 30, 2013
Kudler Fine Foods SR-kf-013
Kudler Fine Foods has three locations in the San Diego metropolitan area. Each store is around 8,000 square feet and is higher end shopping center. Kudler Fine Foods has the best food and fare in town. Kathy Kudler is the founder of Kudler Fine Foods; she created and opened the store June 18, 1998. It took Kudler only nine months to break even, and the store was profitable within their first year (Apollo Group, 2013).
Scope
With Service Request SR-kf-013, Kudler Fine Foods has proposed the implementation of a business system to track the purchases of its individual customers. With their purchases, customers accumulate loyalty points they can use for to redeem gift items, specialty foods, and other products. In addition to offering their own products as gifts, Kudler Fine Foods plans to form partnerships with external companies for additional services and products (Apollo Group, 2013). According to Kudler’s website, the La Jolla store announced its plans to create a frequent shopper program. The store website explains the benefits of joining the customer loyalty program, as well as the cooking and wine classes offered. Kathy Kudler states, “We believe this will be a huge benefit to our most loyal customers,” (Apollo Group 2013, p. 1). The scope of this loyalty plan is to establish an extensive background with frequent customers. The program allows Kudler to record and store data on popular purchases. Kudler will be able to keep abreast on popular items and never run out of stock on large money making items.
Stakeholders
Stakeholders in the Kudler loyalty program are the managers, customers, information technology (IT) developers and analysts, and Kathy Kudler. Excessive inventory is a problem at Kudler foods, and additional recording of merchandise purchased will help Kudler eliminate wasted product. The managers want to use the information gathered by the loyalty


References: Apollo Group. (2013). https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler2/intranet/marketing- overview.asp [Multimedia]. Retrieved from Apollo Group, BSA/375 - Fundamentals of Business Systems Development website. Business Bee. (2013) Retrieved from: http://www.businessbee.com/about-us Dennis, A., Wixom, B Hall, P. (2013). StickyMinds.com. Retrieved from http://www.stickyminds.com/sitewide.asp?Function=edetail&ObjectType COL&ObjectId=13543 Hastie, S., (May, 2006) Sparks Systems. (2013). Retrieved from: http://www.sparxsystems.com/resources/tutorial/physical_models.html Valacich, J Umiker-Sebeok, J. (1998). User Needs and Behavior in Theory and Practice. Retrieved from http://ils.indiana.edu/faculty/umikerse/L503/l503iupui/method.html
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Lt Service Request Sr-Kf-013 Final Paper
    • 3711 Words
    • 15 Pages

    Lt Service Request Sr-Kf-013 Final Paper

    Kudler Fine Foods was first established in 1998 by Kathy Kudler in the San Diego, California metropolitan area (Kudler’s Fine Foods (2004). Today there are three locations, the first location to open in 1998 was La Jolla, second to open in 2000 was Del Mar, and third to open in 2003 was Encinitas. Each 8,000 square foot store is stocked with the very best domestic and imported foods and wines. Kudler prides itself on using the finest and freshest organic ingredients, which they purchase from local organic farmers.…

    • 3711 Words
    • 15 Pages
    Better Essays
    Read More
  • Good Essays

    BSA 310 Week 2: Service Request SR-kf-013 Paper
    • 806 Words
    • 4 Pages

    BSA 310 Week 2: Service Request SR-kf-013 Paper

    Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards program company. This loyalty rewards program will allow customers to earn points for airfare upgrades, gifts, and other specialty foods. Kudler Fine Foods also plans on using customer data from the rewards program to help with the way the company does business. The type of data that will be collected is customer shopping habits.…

    • 806 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Case Study: Kudler Fine Foods Frequent Shopper Program
    • 4523 Words
    • 19 Pages

    Case Study: Kudler Fine Foods Frequent Shopper Program

    Kudler Fine Foods wants to deploy a Frequent Shopper Program for its valued customer, while still capable of meeting the desires of the company. As with any new system which must be developed, the scope and goals of the project must be properly outlined, measures by which we may determine the success of the project must be defined, an analysis of the total feasibility of the project must be made, along with a properly created set of requirements that will be met for the completion of the program.…

    • 4523 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Good Essays

    Kudler Fine Foods Data Table Analysis
    • 405 Words
    • 2 Pages

    Kudler Fine Foods Data Table Analysis

    Kudler Fine Foods has set up their system to allow each individual department to have access to the programs that will help improve the process of record keeping. Each department is able to track inventory and manage their given tasks by viewing current levels of inventory and future inventory requirements. The system is set up to where an employee can enter a code for each item that will identify it and place it in its own category. Accounting department can then track sales, payments and future purchases. This allows the company to better manage and budget for future sales.…

    • 405 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    Kudler Fine Foods Frequent Shopper Program
    • 4070 Words
    • 17 Pages

    Kudler Fine Foods Frequent Shopper Program

    Upon mention of a gourmet specialty store in California, Kudler Fine Food would be one of the first stores that will be mentioned. It is one of the most famous food retail stores that started in California. Currently, the store’s products are sold in their own retail stores as well as other grocery shops. The mission of the business is to offer customers with only the best selections of food and wines that most chef and food lovers would love to have in their own kitchens. Kudler makes sure that they remain to be the number one choice for various food ingredients (Kudler Fine Foods, Inc., 2008). In 2007, Kudler’s targeted on attaining higher number of loyal customers. They did this by adding more interactive and rewards programs for their existing customers to enjoy (Kudler Fine Foods, Inc.,2008). Scope:…

    • 4070 Words
    • 17 Pages
    Better Essays
    Read More
  • Good Essays

    Kudler Fine Foods Case Study
    • 843 Words
    • 4 Pages

    Kudler Fine Foods Case Study

    Kudler Fine Foods (KFF) is a personally own and run company by Kathy Kudler. Kathy originated the culture of the market and oversees everything from the hiring and firing of employees, the orders being placed, and paying the bills. Through the 2003 Strategic Plan for KFF, it is clear that store expansion out of the current local area (La Jolla, Del Mar, and Encinitas) are in the making. Because KFFs has been built around the culture of providing the finest, highest quality, gourmet foods, it is important the proper marketing research is done in order to determine the best way to expand into new areas.…

    • 843 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Bsa 375 Kudler Fine Foods
    • 2993 Words
    • 12 Pages

    Bsa 375 Kudler Fine Foods

    With the advent of the Frequent Shopper (Loyalty Points) program, Kudler fine Foods is intending to assist its customers by providing them with the products and services that they desire most. Kudler (2007) intends to accomplish this by tracking individual customer purchasing decisions and patterns (Sales & Marketing: Sales Plan 2007, para. 1). With this program, Kudler intends to satisfy their customers’ needs and desires and in the process, increase their revenue.…

    • 2993 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Kudler Foods
    • 1505 Words
    • 6 Pages

    Kudler Foods

    Kudler Fine Foods is determined to implement a frequent shopper program throughout its three stores in La Jolla, Del Mar and Encinitas. The enhancement will involve a system upgrade to track information on purchases and gather points that can be redeemed for discounts on select items and news on new products. The marketing department will be able to use the information to provide items that are preferred by customers and also create alliances with vendors to provide better products, services and rewards for Kudler Fine Food customers. The project is intended to increase profits and customer loyalty. The project scope will include but not be limited to:…

    • 1505 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Kudler Fine Foods Accounting System
    • 865 Words
    • 4 Pages

    Kudler Fine Foods Accounting System

    In 1998, Kudler Fine Foods specialty food store opened its doors and has continued to grow ever since. Within five years, Kudler opened two more stores and business could not be better. To compete with the competition, Kudler Fine Foods realized the benefit of implementing a frequent shopper reward program. The frequent shopper rewards program will keep its members updated on store promotions, sales, and events. Members of this program will also receive special offers and discounts to use at their store. The frequent shopper program focuses on rewarding returning customers by their spending habits and frequency of their purchases. Kudler partnered with a points program to provide their loyal customers with points that can be later redeemed for higher quality items that Kudler has to offer. With this program there are a number of possible issues that must be taken into consideration; legality, security, and ethical concerns.…

    • 865 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Kudler Market Structure
    • 1203 Words
    • 5 Pages

    Kudler Market Structure

    The organization has developed a loyalty by its customers and has profited from this loyalty. The company has achieved profitability by expanding its services such as parties and frequent shopper programs (Apollo Group, 2011). The development of these added programs increased their revenue and expanded their customer base. Kudler Foods was the first to create these type of programs, first in their marketing area. Another way the company is competitive in the marketplace is through providing customers with new gourmet selections (Apollo Group, 2011). This allows the company to follow trends of its customers and being able to set a price on those items. By being flexible on their pricing, the company can change prices when there is need to stimulate the sale on select products. This keeps Kudler Fine Foods competitive in the…

    • 1203 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Bsa 310 Kudler
    • 1230 Words
    • 5 Pages

    Bsa 310 Kudler

    The Kudler frequent shopper program is a new program that the company is initiating to help with tracking customer spending behavior and also to increase customer loyalty. According to Kudler Fine Foods (2004), “The customer purchase behavior patterns will help Kudler refine its processes and offerings to best satisfy their valued customers, (Sales and Marketing, para. 3). Kudler’s customers are so much concerned with the price of the products they are purchasing so it is important that they are able to receive the highest quality products available to them, so they may create all of the wonderful dishes they are used to eating. The frequent shopper program will also benefit the customers by allowing them to earn points for things like airline ticket upgrades, special gifts, and even specialty food products. This program is all about customer information and the management of that information so that Kudler can better “delight” their customers and increase revenue. The sales and marketing team will work to establish and sustain the frequent shopper program by the fourth quarter so that revenue is increased by 4.75% by that time as well. To do this successfully it is imperative that Kudler consider all areas including any legal, ethical, and security areas that may be impacted by the program.…

    • 1230 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Smith Consulting
    • 1033 Words
    • 5 Pages

    Smith Consulting

    Smith Consulting will need to design and implement programming that works with what Kudler Fine Foods already has available with little to no additional hardware expenses. A customer database will need to be designed in order to capture information about the consumers who sign up for the program making data retrieval quick and painless. Loyalty Card creation will be a necessity within the store allowing consumers to sign up quickly and to begin shopping immediately. Each card will need an individual customer number and a bar code that allows employees to…

    • 1033 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Kudler Fine Foods Case Study
    • 386 Words
    • 2 Pages

    Kudler Fine Foods Case Study

    Kudler Fine Foods was established 1998 in La Jolla, CA by Kathy Kudler. Although Kathy has seen much success with her business she is also experiencing difficulties. Some of the areas of the business she is experiencing difficulties with include the Del Mar location is not performing as expected, some of the employees are underpaid, and Kathy has too many responsibilities (Kudler, 2003).…

    • 386 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Kudler Fine Foods Strategic Plan
    • 1144 Words
    • 5 Pages

    Kudler Fine Foods Strategic Plan

    Kudler Fine Foods is a local upscale specialty food store located in San Diego metropolitan region. This company is operating in three different locations for the last seven years at La Jolla, Del Mar, and Encinitas areas. Each store has 16,000 square feet of retail space in shopping mall buildings. The stores are full with the best imported groceries, domestic groceries, different departments, and effective management in areas such as bakery, pastries, produce, meat, seafood, condiments, packaged foods, cheese, and dairy products. The company is doing well with the effective business management strategies, but currently the company wants to improve more with the advance restructuring of its business vision, mission, and values.…

    • 1144 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods Ethical Program
    • 2643 Words
    • 11 Pages

    Kudler Fine Foods Ethical Program

    In order to build an Ethical Organization Profile it is very important to understand the culture and operations of the business. Kudler Fine Foods is an upscale specialty food provider. Kudler places strong emphasis on quality and the ability to provide one stop shopping for the finest foods across a large spectrum of products. The company currently has three locations that boast 8,000 square feet of retail space which host six specialty departments. Kudler Fine Foods has a fresh bakery, fresh produce, a butcher shop with meat and seafood, packaged foods, cheese and specialty dairy, and most importantly fine wines. The owner, Kathy Kudler, is aware that it is through her customers’ satisfaction that her stores will find success. Kudler connects with its customers with a knowledgeable staff that promises to make the shopping experience delightful and pleasing.…

    • 2643 Words
    • 11 Pages
    Powerful Essays
    Read More

Related Topics