BSB Inc Pizaa Case
Name: Sharanjeet Singh Bath
Q.1 Does BSB, Inc. enjoy any competitive advantages or core competencies?
Yes, BSB Inc has the competitive advantages and core competencies in the following ways –
They are well established, national client serving company with university and college as one of the core line of business.
Centrally located in campus, with additional two locations for distribution at strategic points. This shows the good facilities availability for delivery.
Has been in operation in campus for 10 years. Manager has been in campus for past 18 months. This indicates the good Market Knowledge.
They had quick delivery with lower cost that is reflected in the use of bicycle for transportation.
In recent past they have provided services to meet customer satisfaction. This indicates the management flexibility to change and adapt measures of improvement.
Local knowledge – They knew what students requirement through survey.
Q.2 Initially, how did Renee Kershaw choose to use her pizza operations to compete with off-campus eateries? What were her competitive priorities? Quicker Delivery Service – They used bicycle for quicker delivery within campus. They had pre-made pizzas kept ready for responsiveness.
Priced – Utilizing the available facilities, providing training to existing staff, limiting the combinations of toppings.
Competitive priorities – Price and Delivery service.
Low price kept the competitors away. At the same time availability of the variety with quicker service was one of the operational advantages for growth.
Process – time was kept minimum by having preassembled and ready to cook pizzas.
Her target and competitive priorities were effective supply chain management and low cost.
Q.3 what impact will the new food court have on Kershaw's pizza operations? What competitive priorities might she choose to focus on now?
Impact
BSB will be losing the food service market share.
Competition will further increase with
Q.1 Does BSB, Inc. enjoy any competitive advantages or core competencies?
Yes, BSB Inc has the competitive advantages and core competencies in the following ways –
They are well established, national client serving company with university and college as one of the core line of business.
Centrally located in campus, with additional two locations for distribution at strategic points. This shows the good facilities availability for delivery.
Has been in operation in campus for 10 years. Manager has been in campus for past 18 months. This indicates the good Market Knowledge.
They had quick delivery with lower cost that is reflected in the use of bicycle for transportation.
In recent past they have provided services to meet customer satisfaction. This indicates the management flexibility to change and adapt measures of improvement.
Local knowledge – They knew what students requirement through survey.
Q.2 Initially, how did Renee Kershaw choose to use her pizza operations to compete with off-campus eateries? What were her competitive priorities? Quicker Delivery Service – They used bicycle for quicker delivery within campus. They had pre-made pizzas kept ready for responsiveness.
Priced – Utilizing the available facilities, providing training to existing staff, limiting the combinations of toppings.
Competitive priorities – Price and Delivery service.
Low price kept the competitors away. At the same time availability of the variety with quicker service was one of the operational advantages for growth.
Process – time was kept minimum by having preassembled and ready to cook pizzas.
Her target and competitive priorities were effective supply chain management and low cost.
Q.3 what impact will the new food court have on Kershaw's pizza operations? What competitive priorities might she choose to focus on now?
Impact
BSB will be losing the food service market share.
Competition will further increase with