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Bumrungrand Hospital
6/21/12

IBS Case Studies

IBS Hyderabad
Date: 21/06/2012 Time: 23:52:14

ITSY/041

IBS Center for Management Research

License to use IBS Hyderabad for Sem I, class of 2014

Bumrungrad’s Hospital 2000 Information System
This case was written by K. Prashanth, under the direction of Vivek Gupta, IBS Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation.

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ITSY/041

Bumrungrad’s Hospital 2000 Information System
“We are a service business and people come to private healthcare in Thailand because they expect efficiency and top quality. Information technology has always been a way to provide that. Hospital 2000 helps us get patients registered quickly, helps get their pharmacy done, helps put information at peoples’ fingertips when and where they need it; helps us get the bill out accurately and quickly and that helps us to be very competitive in the very competitive healthcare market here in Thailand.”[1] - Curt Schroeder, CEO, Bumrungrad Hospital. “Hospital 2000 is a key attribute helping Bumrungrad Hospital to maintain world class standing in medical care and service. Top quality healthcare is about getting the right information to the right caregiver at the right time and Hospital 2000 does this in world-class style. The fully computerized medical record insures that all information is available to the medical

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