*Ms. Vidya Sampath & Ms. Husnain Sabah*
“Women are the best index of the coming
Introduction
Business sustainability signifies the ability to stay resilient to survive the uncertainty presented by this dynamic global market place and to optimally manage the financial, social and environmental threat, obligation and opportunity. These may be translated as the 3 P’s of Business Sustainability – Profits, People and Planet. According to the World Commission on Environment & Development (WCED), sustainable development is development that “meets the needs of the present without compromising the ability of future generations to meet their own needs” With women comprising a major count in our population and their ability to have transformed themselves into an earning, contributing member of the economy has put them in a higher pedestal in the socio-economic stratification. This has in turn revolutionized the structure, processes, design, leadership and profits in organizations by adding a critical factor called – Diversity (gender), which has a significant correlation to the sustainability of the business as researched and shown by McKinsey. Between 1970 and 2009, women went from holding 37% of all jobs to nearly 48%. That’s almost 38 million more women. Without them, our economy would be 25% smaller today. GDP growth is driven by two factors—an expanding workforce and rising productivity. Today, nearly 80% of growth is related to productivity increases, according to the McKinsey Global Institute (MGI).
hour”
– Ralph Waldo Emerson, LeaderTranscendentalist movement Abstract
This paper aims to recognize the potential of women employees in corporate sectors as change agents for business sustainability. As economy faces unmatched and increasingly urgent challenges associated with accelerating environmental change, resource scarcity together with rapid technological advancement, newer and challenging
References: Understanding Sustainable Development John Blewitt The Principles Of Sustainability Second Edition Simon Dresner, Second Edition Ecofeminism: Women, Culture, Nature Karen J. Warren Women Reclaiming Sustainable Livelihoods Wendy Harcourt, Palgrave Macmillan WEBLIOGRAPHY: http://www. globaledu.com/.html http://socyberty.com/education/disadvantages-of-havingthe-present-educational-system-in-india http://www.countercurrents.org/ http://www.indian-education-giant-leap-to-globalization http://www.epa.gov/sustainability http://www.infoplease.com/spot/womenceo1.html De Pauli, L. (ed) (2000) Women’s Empowerment and Economic Justice: Reflecting on Experience in Latin America and the Caribbean, UNIFEM, New York. Heward, C. and Nunwaree, S. (eds) (1999) Gender, Education and Development: Beyond Access to Empowerment, Zed Books, London. www.oecd.org www.sustainlabour.org/dmdocuments/en255_2009.pdf www.globalreporting.org Women in Green: Voices of Sustainable Design By Kira Gould and Lance Hosey. Bainbridge Island, Washington: Ecotone Publishing, 2007 * Asst. Professors, Department of Management Studies, Koshys Institute of Management Studies, Hennur Bagalur road, Bangalore – 562149 Email: vidyasampath@gmail.com cell : 9008002797/7760016953