Burleigh Heads Swot Analysis
Burleigh Heads
G o l d C o a s t C i t y C o u n c i l ’ s To u r i s m S t r a t e g y
66
Part 3 Strategic Destination Development
...with its village atmosphere, Burleigh Heads is a contemporary Australian beach escape.
13.4 Burleigh Heads
Burleigh Heads is part of the southern Gold Coast. It has a village atmosphere with a strong sense of local identity and community. The Burleigh Headland to the south and South Nobby to the north provides Burleigh Heads’ beachfront with a cove-like environment, a feature that generally provides for ideal beach conditions for both surfers and bathers. The natural design, combined with two Surf Life Saving clubs and patrol towers along the beach, provide a sense of safety and protection for …show more content…
• Ensure shadowing does not reduce the amenity of the beach. • Encourage and manage pedestrian traffic. • Improve public amenities, particularly changing facilities, toilets, etc. • Focus on events that reinforce a sense of community, for example markets, festivals, etc. SWOT Analysis Strengths • Community village atmosphere with retail strip shopping • Open space and amenities (such as play equipment, barbeques) appeals to families • Recognised headquarters of Billabong • Scenic and physical value of the beach, surf and headlands • Quality, casual restaurant and dining experiences • Norfolk Island Pines along the beachfront • Explore links with international businesses, such as Billabong, to build on the destination profile, both domestically and internationally. • Link Burleigh Heads with Kirra, Coolangatta and Duranbah to form a beach/surfing Mecca. Look towards innovative signage and other communication to reinforce a strong sense of arrival at each of these beaches. • Promotion of the existing walkway around the Burleigh Headland as a tourist experience, and introduce further interpretative signage and guides to enhance the visitor and local resident’s appreciation of the environmental value and Indigenous significance of this
G o l d C o a s t C i t y C o u n c i l ’ s To u r i s m S t r a t e g y
66
Part 3 Strategic Destination Development
...with its village atmosphere, Burleigh Heads is a contemporary Australian beach escape.
13.4 Burleigh Heads
Burleigh Heads is part of the southern Gold Coast. It has a village atmosphere with a strong sense of local identity and community. The Burleigh Headland to the south and South Nobby to the north provides Burleigh Heads’ beachfront with a cove-like environment, a feature that generally provides for ideal beach conditions for both surfers and bathers. The natural design, combined with two Surf Life Saving clubs and patrol towers along the beach, provide a sense of safety and protection for …show more content…
• Ensure shadowing does not reduce the amenity of the beach. • Encourage and manage pedestrian traffic. • Improve public amenities, particularly changing facilities, toilets, etc. • Focus on events that reinforce a sense of community, for example markets, festivals, etc. SWOT Analysis Strengths • Community village atmosphere with retail strip shopping • Open space and amenities (such as play equipment, barbeques) appeals to families • Recognised headquarters of Billabong • Scenic and physical value of the beach, surf and headlands • Quality, casual restaurant and dining experiences • Norfolk Island Pines along the beachfront • Explore links with international businesses, such as Billabong, to build on the destination profile, both domestically and internationally. • Link Burleigh Heads with Kirra, Coolangatta and Duranbah to form a beach/surfing Mecca. Look towards innovative signage and other communication to reinforce a strong sense of arrival at each of these beaches. • Promotion of the existing walkway around the Burleigh Headland as a tourist experience, and introduce further interpretative signage and guides to enhance the visitor and local resident’s appreciation of the environmental value and Indigenous significance of this