BUS 437 Week 1 Assignment Company Description

This pack contains BUS 437 Week 1 Assignment Company Description Business - General Business Writing the Business Plan . It is often stated that the process of writing a business plan is as important as the plan itself. Provide a rationale for agreement or disagreement to this statement. What is potentially gained from the writing process? Respond to at least two of your classmates’ postings.

Using Outside Help to Write the Plan . Respond to the following: What are the benefits and liabilities of using a software package to help write a business plan or hiring consultants to write the business plan for you? Respond to at least two of your classmates’ postings

Company Description . You will be developing the components of your Final Business Plan with each weekly assignment. Be sure to choose your business carefully, as you will not be able to switch later in the course. Submit the following section of your business plan:

Company Description : What business will you be in? What will you do? Describe in a 2-3 page APA paper each of the following elements:

 Mission Statement

 Company Goals and Objectives

 Business Philosophy

 Legal form of ownership

Customer Survey . Develop a one paragraph overview of your product or service. Then, identify at least five questions to include in a customer survey. Respond to at least two of your classmates and critique the questions developed to determine if their questions will address customer benefits of their product

Industry Analysis . Identify two attractive (growth) and two unattractive (dying) industries to enter into as a new entrepreneur. Provide your reasons for the selections. Respond to at least two of your classmates’ postings

Marketing Section . In a 2-3 page APA paper, submit the following sections of your business plan:

Product or Service :...

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