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Bus 475 Generic Communication Plan

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Bus 475 Generic Communication Plan
Generic Communication Plan
Albert Guerra, Brandon Boze, Dennis Truman
Tim Lane, Virginia Barber
BUS/475
May 5, 2011
Miriam Dozier

Generic Communication Plan
Communication Plan Goal
I. Develop an objective for the organization - Service or Product
A. Define and describe the mission statement
B. Define and describe the vision statement
C. Define and describe the organizational values
II. Strategic Plan
A. Explain the short- and long-term objectives
B. Conduct a SWOTT analysis and identify - * Strengths * Weaknesses * Opportunities * Threats * Trends
C. Explain the measurable metrics used in the analysis
Audience
I. Primary Audience
A. Characteristics
B. Knowledge, Attitudes, Behaviors
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