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BUS 475

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BUS 475
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Strategic Plan
Larry Myers
October 21, 2012

Strategic planning is an important and vital part in running an organization for a variety of reasons. Strategic planning provides structure for all of the benefiting parties, whether it is the shareholders, executives, upper management or part time employees. Strategic planning allows everyone to be on the same page as far as where the organization is headed, it also helps employees understand the overall direction the organization. Part of the strategic planning process is utilizing all the tools necessary to make informed and educated decisions. At “Spot Fix”, we plan on taking advantage of all the tools necessary to run a business. Using these tools, Spot Fix plans on taking the automotive repair industry by storm by providing a service that has never been offered before. The vision statement for Spot Fix focuses not only on the future of the company, but the future of the automotive repair industry as well. The vision statement of Spot Fix is as follows, “Within the next 5 years, Spot Fix will be the leading automotive repair company, bringing annual revenues to 10 million and will become nationally known as the most trustworthy and efficient auto repair organization. Having this big picture goal displayed in every office will help keep the employees motivated in their day to day endeavors. The mission statement is also another tool used in the beginning of the strategic plan to guide the activities of Spot Fix, explain the complete goal of the organization and provide a clear view of where the company wants to be. It is the mission of Spot Fix to provide consumers the best possible automotive repair service possible. With the expertise of our staff, we look to educate the consumer on our procedures in order to gain their trust and their future business. Our fast and friendly service will be unmatched by our competitors. We ensure this by having an extensive



References: Investopedia, 2012 Retrieved from Investopedia.com on October 22, 2012. “Definition of SWOTT analysis” http://www.investopedia.com/terms/s/swot.asp

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