Business
1.0 Abstract:
The main topic of this report is about Beats by Dre and what theory strategies they use to market their products. This report will also show you how they follow the marketing mix (Four P’s) and whether or not the brand is successful. The information of this report has been taken from online articles and books to back up authentic facts.
2.0 What is Marketing:
To discuss Marketing, it is first important to define it. As defined by a book written by Dee Blick called The Ultimate Small Business Marketing Book he says marketing is making your product known to the public, giving it life, letting the consumers know it exists. Marketing is broken down into four P’s; these four P’s are product, place, promotion and price. The four P’s is something a business should think about before doing anything. (Blick, D. 2011)
3.0 History:
Beats by Dre (Appendix A) is a successful brand of premium headphones. It was founded in 2008 by Andre Romelle Young who is known as Dr. Dre. Beats by Dre has a number of owners who have a share in the brand, Jimmy Lovine, Universal Music Group and HTC Corporation all have shares of the brand. Furthermore HTC owns 51% of the shares of Beats by Dre. They also use the brand in their own products to help promote it more. (Guardian, The 2012: online)
“Dr. Dre hasn’t made music for a really long time; however he is the richest Hip Hop artist currently because of the headphones brand”. (Newsbeat, BBC 2012: online)
According to the official Beats by Dre UK website there are two different types of headphones to the Beats brand. There are in-ear headphones and over-ear headphones. The in-ear headphones have five different styles, and the over-ear headphones have six different styles. Having different styles means having different prices, the most expensive beats headphones can cost a customer up to £449 however you can grab a pair of beats from just as little as £169, it just depends which headphones the consumer is after.
The main topic of this report is about Beats by Dre and what theory strategies they use to market their products. This report will also show you how they follow the marketing mix (Four P’s) and whether or not the brand is successful. The information of this report has been taken from online articles and books to back up authentic facts.
2.0 What is Marketing:
To discuss Marketing, it is first important to define it. As defined by a book written by Dee Blick called The Ultimate Small Business Marketing Book he says marketing is making your product known to the public, giving it life, letting the consumers know it exists. Marketing is broken down into four P’s; these four P’s are product, place, promotion and price. The four P’s is something a business should think about before doing anything. (Blick, D. 2011)
3.0 History:
Beats by Dre (Appendix A) is a successful brand of premium headphones. It was founded in 2008 by Andre Romelle Young who is known as Dr. Dre. Beats by Dre has a number of owners who have a share in the brand, Jimmy Lovine, Universal Music Group and HTC Corporation all have shares of the brand. Furthermore HTC owns 51% of the shares of Beats by Dre. They also use the brand in their own products to help promote it more. (Guardian, The 2012: online)
“Dr. Dre hasn’t made music for a really long time; however he is the richest Hip Hop artist currently because of the headphones brand”. (Newsbeat, BBC 2012: online)
According to the official Beats by Dre UK website there are two different types of headphones to the Beats brand. There are in-ear headphones and over-ear headphones. The in-ear headphones have five different styles, and the over-ear headphones have six different styles. Having different styles means having different prices, the most expensive beats headphones can cost a customer up to £449 however you can grab a pair of beats from just as little as £169, it just depends which headphones the consumer is after.