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To be discussed in 1st week – during lecture.

Group Assignment: Entrepreneur’s Profile (30%)

Choose one entrepreneur in given industry (food, hospitality, logistic, retail, transportation, air line system, medicine, manufacturing, insurance and etc) to conduct an interview and write a report on “Entrepreneur’s Profile”.

Instruction:-
1. Form a small group, consist of 5 -6 students.
2. Group leader will participate in lucky draw to choose the industry.
3. Group will propose the suitable entrepreneur in given industry to be endorsed by lecturer.

The report structure must be based on the following format:

1. Cover Page
a) Name of entrepreneur
b) Name of Student
c) Matrix number
d) Group/section
e) Lecturer’s name
f) Date of submission

2. Table of contents
A. Introduction
B. Entrepreneur background
C. Company background
D. The entrepreneur before starting the venture
E. The entrepreneur at the time he/she started the venture
F. Conclusion (What can you learn from this entrepreneur?)
G. Appendixes (picture of entrepreneur and any materials related in preparing the report.

Table of Contents (Details)

A. Introduction

B. Entrepreneur background
Name, age, gender, ethnicity, origin
How did he or she start the business?
What are the factors which lead to the creation of business?

C. Company background
Name of company
What type of business is he or she running? In what industry?
Who are the target customers?
How does he or she run the business?
How many employees does he or she have?

D. The entrepreneur before starting the venture
Working experience
Roles model
Entrepreneurial activities
Intention of being an entrepreneur (at what age)
Parent’s background.

E. The entrepreneur at the time he/she started the venture
Primary motivation to start up
Setting any goals while you set up the business? If yes what it is?
Resources that available before start up.
Any networking.

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