Business Administration
CHAPTER 1: INTRODUCTION 1.0 Introduction
In current society, people started to focus on the product quality of the product that they bought. The product quality may affects a person’s purchase behaviour towards the particular brand. Our group decided to conduct a research to identify the relationships between product quality and customer loyalty.
Topic 1 is all about the introduction to research in business. In this chapter, we know the differences between research and business research. Research is organised and systematic inquiry or investigation which provides information for solving a problem or finding answers to a complex issue. Whereas, business research is the application of the scientific method in searching for the truth about business phenomena.
Next, we have learned about scientific method, the way researchers go about using knowledge and evidence to reach objective conclusions about the real world. There are multiple routes to developing ideas, such as through prior knowledge or observation. After we get the ideas, we can proceed to forming a hypothesis , test on the hypothesis and thus we will get the result.
There are two types of research, applied business research and basic business research. When is business research needed? There are four factors to help us to decide is the business research needed. It’s involves time constraints, availability of data, nature of the decision and benefits versus costs. It often becomes necessary for managers to deal with researchers to avoid conflict. So, managers should take note of few things when they want to hire researchers.
Business Research like all business activity. It keeps changing due to the communication technology and global marketplace. In the 21st century, global business research will be introduced which is a research that can apply to all and suit all culture.
1.1 Research Background
There is significance relationship between service quality and customer loyalty in
In current society, people started to focus on the product quality of the product that they bought. The product quality may affects a person’s purchase behaviour towards the particular brand. Our group decided to conduct a research to identify the relationships between product quality and customer loyalty.
Topic 1 is all about the introduction to research in business. In this chapter, we know the differences between research and business research. Research is organised and systematic inquiry or investigation which provides information for solving a problem or finding answers to a complex issue. Whereas, business research is the application of the scientific method in searching for the truth about business phenomena.
Next, we have learned about scientific method, the way researchers go about using knowledge and evidence to reach objective conclusions about the real world. There are multiple routes to developing ideas, such as through prior knowledge or observation. After we get the ideas, we can proceed to forming a hypothesis , test on the hypothesis and thus we will get the result.
There are two types of research, applied business research and basic business research. When is business research needed? There are four factors to help us to decide is the business research needed. It’s involves time constraints, availability of data, nature of the decision and benefits versus costs. It often becomes necessary for managers to deal with researchers to avoid conflict. So, managers should take note of few things when they want to hire researchers.
Business Research like all business activity. It keeps changing due to the communication technology and global marketplace. In the 21st century, global business research will be introduced which is a research that can apply to all and suit all culture.
1.1 Research Background
There is significance relationship between service quality and customer loyalty in