Business Communication

Achieving Success Through Effective Business Communication. to succeed in business today, you need the ability to communicate with people both inside and outside your organization. Whether you are competing to get the job you want or to win the customers your company needs, your success or failure depends to a large degree on your ability to communicate.
Whether you are posting entries on a blog, giving a formal presentation, or chatting with co-workers at lunch, you are engaging in communication, the process of sending and receiving messages

Effective communication helps businesses in numerous ways.

* Stronger decision making and faster problem solving * Earlier warning of potential problems * Increased productivity and steadier(უფრო მტკიცე, მუდმივი) workflow(შრომითი პროცესi) * Stronger business relationships * Clearer and more persuasive(დამარწმუნებელი, დამაჯერებელი.) marketing messages * Enhanced(გაზრდილი) professional images for both employers and companies * Lower employee turnover(მუშახელის დენადობა) and higher employee satisfaction * Better financial results and higher return for investors

Communication is vital (სასიცოცხლო, საარსებო) to every company’s success

Communicating in Organizational Settings
Internal communication takes place between people inside the company,whereas (მაშინ როდესაც)external communication takes place between the company and outside parties. In addition, messages travel over both formal and informal channels.

Every organization has a formal communication network, in which ideas and information flow along the lines of command (the hierarchical(იერარქიული) levels) in the company’s organization structure. the internal formal network information flows in three directions. * Downward communication flows from executives to employees, conveying(მიწოდება) executive decisions and providing information that helps employees do their jobs. * Upward communication