Mcdonalds for Org.Bihaviour
International Management
Communication
Final project of Organizational Behaviour
Academic year: 2010/2011
Table of Contents Introduction 2 Description of the company 3 Research – Testing of employees 6 Internal communication in McDonald’s 9 External communication 14 Conclusion: 19 References: 20
Introduction
Our research project is focused on the topic organizational communication. How one defines organizational communication depends on one’s view of the relationship between communicating and organizing. According to the container approach, organizational communication can be defined as the transmission of a message through a channel to a receiver. In the social constructionist approach, organizational communication can be defined as the way language is used to create different kinds of social structures, such as relationships, teams, and networks. The former definition emphasizes the constraints that are placed on communication given pre-existing organizational structures and the latter definition highlights the creative potential of communication to construct new possibilities for organizing.
McDonald´s is a company who developed one of the most successful communication strategies and the first organization which was concentrating on families when constructing the eating facilities.
Mission statement of the company
McDonald 's mission is to be the world 's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
The main ideas we would like to concentrate on: * The communication inside the organization : Effective communication between the managers and the employees * The communication strategy of the organization concentrating on the marketing aspects * The employee´s opinion about the mission and the relative communication strategy of the company for fulfilling it.
Hypothesis
Communication
Final project of Organizational Behaviour
Academic year: 2010/2011
Table of Contents Introduction 2 Description of the company 3 Research – Testing of employees 6 Internal communication in McDonald’s 9 External communication 14 Conclusion: 19 References: 20
Introduction
Our research project is focused on the topic organizational communication. How one defines organizational communication depends on one’s view of the relationship between communicating and organizing. According to the container approach, organizational communication can be defined as the transmission of a message through a channel to a receiver. In the social constructionist approach, organizational communication can be defined as the way language is used to create different kinds of social structures, such as relationships, teams, and networks. The former definition emphasizes the constraints that are placed on communication given pre-existing organizational structures and the latter definition highlights the creative potential of communication to construct new possibilities for organizing.
McDonald´s is a company who developed one of the most successful communication strategies and the first organization which was concentrating on families when constructing the eating facilities.
Mission statement of the company
McDonald 's mission is to be the world 's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
The main ideas we would like to concentrate on: * The communication inside the organization : Effective communication between the managers and the employees * The communication strategy of the organization concentrating on the marketing aspects * The employee´s opinion about the mission and the relative communication strategy of the company for fulfilling it.
Hypothesis
References: * Langford, N and Salter, B. (2002)” Critical Corporate Communication”. Chichester: John Wiley and Sons Ltd * Storey,J( 1989) * Dowling, G. (1986)” Managing your Corporate Image”. * Kitchen,J and Schaltz, E.(2001)” Raising Corporate Umbrella”. New York: Palgrave * Argenti, (1998).”corporate Communication” * Fombrun,C J, Tichy, N M and devanna, MA (1984)” strategic Human Resources Management”. * New York :Wiley Fill, C ” Integrated Marketing Communication” (2002).Oxford : Elsevier science Ltd