corporate communication by McDonald's
Name: Sunny Sopal
Roll No: 34
PGDM-Communication
Subject: Communication strategies of McDonald’s
CORPORATE COMMUNICATION
Communication is simply the act of conveying, exchanging and transferring the information between two or a group of people or from one place to another through the exchange of thoughts, messages and ideas by speeches, visuals, signs, gestures, signals, writings, behavior or any activity that helps communicating the information. Corporate communication is a communication within and outside a business. It consists of set of activities which are involved in managing all internal and external communications of a corporate organization, body, or institute to create a very positive image among stakeholders on which they are dependent. Share holders, Partners, Employees, Customers, General public and Media are considered as stakeholders of the organization. Organizations communicate their missions, visions, values, ethics and major decisions to their stockholders to develop their positive image in the minds of these stakeholders. Corporate communication is a very important link between the Organization and its stakeholders.
Corporate Communication is majorly divided into two groups namely internal communication and External communication. Internal communication is the exchange and trade of information among the internal public, employees or participants of an organization. It also consists of the internal activities like planning and organizing communications trainings, internal publications etc. On the other hand External communication provides a major link between the Organization and its stakeholders outside the organization. Its core objective is to manage the external affairs of organization and to uphold its image in the eyes of shareholders, clients, consumers and general public.
Corporate communication is very important in terms of managing company’s affairs, image and identity inside the company as well as outside of it. It
Roll No: 34
PGDM-Communication
Subject: Communication strategies of McDonald’s
CORPORATE COMMUNICATION
Communication is simply the act of conveying, exchanging and transferring the information between two or a group of people or from one place to another through the exchange of thoughts, messages and ideas by speeches, visuals, signs, gestures, signals, writings, behavior or any activity that helps communicating the information. Corporate communication is a communication within and outside a business. It consists of set of activities which are involved in managing all internal and external communications of a corporate organization, body, or institute to create a very positive image among stakeholders on which they are dependent. Share holders, Partners, Employees, Customers, General public and Media are considered as stakeholders of the organization. Organizations communicate their missions, visions, values, ethics and major decisions to their stockholders to develop their positive image in the minds of these stakeholders. Corporate communication is a very important link between the Organization and its stakeholders.
Corporate Communication is majorly divided into two groups namely internal communication and External communication. Internal communication is the exchange and trade of information among the internal public, employees or participants of an organization. It also consists of the internal activities like planning and organizing communications trainings, internal publications etc. On the other hand External communication provides a major link between the Organization and its stakeholders outside the organization. Its core objective is to manage the external affairs of organization and to uphold its image in the eyes of shareholders, clients, consumers and general public.
Corporate communication is very important in terms of managing company’s affairs, image and identity inside the company as well as outside of it. It