Unit 4:Business
Communication
Aims & Objectives
Aim
Evaluate external corporate communications of an existing product/service Objective
Understand how to evaluate external corporate communications of an existing product/service
Evaluating Corporate Communication
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Find an example of a real corporate communication from
Coca Cola and evaluate it as a means of corporate communication. Log onto www.coca-cola.co.uk/health and evaluate it as a means of corporate communication to existing and potential customers P4 – Evaluating Corporate Communication
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What is the communication and what is its purpose? Describe the content included
(include
examples)
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Explain what makes this communication effective. •
What aspects could be improved?
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Will this corporate communication will achieve its purpose?