Enterprise development plan
Executive Summary
The purpose of this report, using Drogheda town as the location, is to develop an idea for a new tourism enterprise/business and essentially create a proposal including a written business and marketing plan for the tourism enterprise. The authors have decided on the business plan of creating a Package Tour programme with an office situated in Dublin alongside a website where tourists can see full details what is on offer, including pricing and contact details.
There will also include an eye-catching mini brochure, which will briefly illustrate and explain what the company, “Drogheda Tours Ltd” has to offer on behalf of Drogheda.
The employers will buy rooms in the local hotels to accommodate tourists and package them with a guided tour from our expert history and culture loving Tour Guides. As well as the brochure and website for advertisement, we will use other Marketing Tools and PR (Public Relations) such as Social Media i.e. Facebook and Twitter.
In relation to the Dublin based office, the plan would be to expand and develop the company’s office facilities to Belfast and Athlone once we have proceeded to bring in revenue and make profits in the foreseeable future. It would be a great project to invest in so that Drogheda itself will in turn benefit and profit from increased tourist numbers. The main target market for the business will be on Northern Ireland and other parts of the United Kingdom (U.K), domestic tourists and those living in and around Dublin. The reason the company chose to focus on the U.K market segment is due to the fact that Drogheda is bursting with history of the battle of the Boyne and Cromwell, being a part of both Irish and English history.
Business Plan
Executive Summary
Drogheda Tours will begin operations this year and provide heritage and adventure/travel packages to people in Dublin, Belfast and England area. An opportunity for Drogheda Tours success exists because the national
The purpose of this report, using Drogheda town as the location, is to develop an idea for a new tourism enterprise/business and essentially create a proposal including a written business and marketing plan for the tourism enterprise. The authors have decided on the business plan of creating a Package Tour programme with an office situated in Dublin alongside a website where tourists can see full details what is on offer, including pricing and contact details.
There will also include an eye-catching mini brochure, which will briefly illustrate and explain what the company, “Drogheda Tours Ltd” has to offer on behalf of Drogheda.
The employers will buy rooms in the local hotels to accommodate tourists and package them with a guided tour from our expert history and culture loving Tour Guides. As well as the brochure and website for advertisement, we will use other Marketing Tools and PR (Public Relations) such as Social Media i.e. Facebook and Twitter.
In relation to the Dublin based office, the plan would be to expand and develop the company’s office facilities to Belfast and Athlone once we have proceeded to bring in revenue and make profits in the foreseeable future. It would be a great project to invest in so that Drogheda itself will in turn benefit and profit from increased tourist numbers. The main target market for the business will be on Northern Ireland and other parts of the United Kingdom (U.K), domestic tourists and those living in and around Dublin. The reason the company chose to focus on the U.K market segment is due to the fact that Drogheda is bursting with history of the battle of the Boyne and Cromwell, being a part of both Irish and English history.
Business Plan
Executive Summary
Drogheda Tours will begin operations this year and provide heritage and adventure/travel packages to people in Dublin, Belfast and England area. An opportunity for Drogheda Tours success exists because the national
References: Laura Illia, John M.T. Balmer, (2012) "Corporate communication and corporate marketing: Their nature, histories, differences and similarities", Corporate Communications: An International Journal, Vol. 17 Iss: 4, pp.415 – 433 Total communication