Business Communication Report
CHAPTER 1: INTRODUCTION
1.1 GENERAL
A communication study is an academic field that deals with processes of human communication, commonly defined as the sharing of symbols to create meaning. Communication network is the pattern of communication through which the members of a group communicate with each other. Actually it is the path through which information or message travels among the people. Communication network is used to exchange information among the group members directly. According to C.L. Bovee and his associates, “Communication network is the pattern of communication within a group and among groups”. There are various types of networks used externally and internally. The impact of communication networks on the organization and group members is inevitable. In addition, several research studies find an interesting connection between the types of network and productivity and satisfaction. So the managers should try to structure their network with utmost care and sincerity. As the effectiveness of various networks varies depending on which criteria are considered it is very tough to find out the best way to structure networks properly. The criteria are decision quality, decision speed, message distortion, satisfaction, network centralization and information overload. So while choosing a particular communication network, it is important to identify the most critical criteria and thereafter to examine thoroughly the alternative network for fixing one that best fulfills these criteria. Organizations function as a container within which communication takes place. Organizations are mechanical things, in which the parts are interchangeable. What works in one organization will work in another similar organization. Any differences in form or function of communication between any two organizations can be identified and studied as factors affecting the communicative activity. In networks in which the responsibility for initiating and passing along messages is
1.1 GENERAL
A communication study is an academic field that deals with processes of human communication, commonly defined as the sharing of symbols to create meaning. Communication network is the pattern of communication through which the members of a group communicate with each other. Actually it is the path through which information or message travels among the people. Communication network is used to exchange information among the group members directly. According to C.L. Bovee and his associates, “Communication network is the pattern of communication within a group and among groups”. There are various types of networks used externally and internally. The impact of communication networks on the organization and group members is inevitable. In addition, several research studies find an interesting connection between the types of network and productivity and satisfaction. So the managers should try to structure their network with utmost care and sincerity. As the effectiveness of various networks varies depending on which criteria are considered it is very tough to find out the best way to structure networks properly. The criteria are decision quality, decision speed, message distortion, satisfaction, network centralization and information overload. So while choosing a particular communication network, it is important to identify the most critical criteria and thereafter to examine thoroughly the alternative network for fixing one that best fulfills these criteria. Organizations function as a container within which communication takes place. Organizations are mechanical things, in which the parts are interchangeable. What works in one organization will work in another similar organization. Any differences in form or function of communication between any two organizations can be identified and studied as factors affecting the communicative activity. In networks in which the responsibility for initiating and passing along messages is