Submitted to: Sir Qasim Javed
Prepared by:
Ayesha Rehman
Mehak Mirza
Samia Hayat
Wardah Mubarak
EXECUTIVE SUMMARY
In this executive report, key cultural benefits of UK are evaluated. When we intend to start business in any country it is very crucial to have knowledge of business culture of the country. Culture defines the complex of distinct elements from a spiritual, material, intellectual and emotional point of view, which describes society or a social group. Furthermore, the culture includes not only art but literature as well as the community’s way of life, the fundamental human rights the values systems, the traditions and the beliefs.
A businessman or an entrepreneur must have knowledge about the business custom, legal and political issues to get competitive advantage. He must analyze economic, investment or market areas and also identify the customer preferences, living standards, income pattern, GNP, GDP, inflation rate and tariffs etc.
This country-specific research gives a comprehensive description of British business culture which will be helpful to interact more effectively with British clients and colleagues.
TABLE OF CONTENTS
Introduction ----------------------- 03
Culture objective ----------------------- 03 - 04
The Culture Analysis ----------------------- 04 - 07
The Political, Legal and Investment climate analysis ----------------------- 07 - 11
The Economic analysis ----------------------- 12 - 16
Market analysis ----------------------- 16 - 18
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