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Business Environment in Challenging Times: a Note

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Business Environment in Challenging Times: a Note
BUSINESS ENVIRONMENT IN CHALLENGING TIMES: A NOTE

Naseer Khan; PhD
Associate Professor of Management, Al Ghurair University, Dubai, UAE naseerkhan@agu.ac.ae ; Phone: +971507783383
&
Gouher Ahmed; PhD, PMP
Associate Professor of International Management and Strategy, Al Ghurair University, Dubai, UAE
International Management Consultant, North America, Middle East and India
Email: gouher@usa.net; gouher@agu.ac.ae ; Phone: +971508367165
&
Rashid Rahman; PhD
Associate Professor of Management, Al Ghurair University, Dubai, UAE rehman@agu.ac.ae ; Phone: +971505107203

Introduction It is needless to say that the International Business Environment (IBE) is the environment or broad conditions in which businesses are held across the world, by and large . Again, it is needless to say that the present world is given to growth and development, which flows from business enterprises of all sorts- agricultural, industrial, service, etc. For instance, India’s economic policy is focused on a 9-10 per cent rate of economic growth for a generation and more, following perhaps the example of China which is dominating the business world or world exports, for not only extinguishing the age-old mass poverty but also to take the country to the ranks of developed countries. The 9% rate of growth is the for-ever refrain of the UPA government, particularly its economist prime minister, Dr. Manmohan Singh, an economist of world-standing. The second UPA government- UPA-11 (2009-14) has got more strident about growth, as the be-all and end-all of the Indian economy and its business sector. It doesn’t seem to matter even if an economy is over-heated in the process of a high growth drive, and the environmental and human or real costs prove to be quite high, and almost prohibitive. There doesn’t seem to be high growth without certain or a fair amount of human suffering and environmental damages; a certain ‘trade-off’ between the three-some. The world, at large, is on a high growth



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