As for our introduction, we would like to start with the company that we have chosen DiGi telecommunication. DiGi have been doing many corporate social responsibilities. We will be introducing the many CSR that they have been doing to help us to extend our knowledge about the company DiGi. DiGi won the CSR award for overall Corporate Social Responsibililty (CSR) programme in Malaysia. In addition to the award for the best overall CSR, DiGi also won the categories for “Best Workplace Practices” and “Culture and Heritage”. The award for “Best Workplace Practices” was given to DiGi for promoting good work-life balance including gender equality and for encouraging social interactions that include the families of the employees. In the category of “Culture and Heritage”, companies were judged on the level of support or initiative made to champion preservation of culture and heritage in Malaysia. (Telenor group, 2007)
2.0 ACTIVITY IN CSR AND OBJECTIVE
2.1 DiGi power of the web (CHARITY)
In this world, money isn’t the only thing that we should save but is the life of others. By donating our money, eventually we are able to save and improve life of others. For example, DiGi has done charity with the touch of the online community starting at year 2009. The way the system work is by just one click from the user on a button. By the way, with just a simple one click process could help DiGi to channel its RM150, 000 charity fund to a charitable body of our choice.
By helping the charitable body is easy. The way to perform is just picking an organisation from either Nature, Health & Social groups, then register your email and age group to verify your email. Each registration DiGi will donate RM5 to the charity organisation. (SoyaCincau, 2009) The main objective of a company doing Corporate Social Responsibility is, it wills not only do responsible, sustainable and transparent approaches that help build
References: Telenor Group. (2007) DiGi wins CSR Award. [Online] Available from: http://www.telenor.com/media/articles/2007/digi-wins-csr-award/ [Accessed: 15th November 2013] SoyaCincau. (2009) DiGi does charity with power of the web. [Online] Available from: http://www.soyacincau.com/tag/digi-corporate-social-responsibility/ [Accessed: 15th November 2013] DiGi. (2012) DiGi’s Sustainability Report 2012. [Online] Available from: http://www.digi.com.my/sustainability/pdf/DiGiSR2012.pdf [Accessed: 15th November 2013] Bursa Malaysia. (2011) DiGi’s Annual Report 2011. [Online] Available from: http://www.bursamalaysia.com/market/listed-companies/company-announcements/924698 [Accessed: 15th November 2013] DiGi. (2012) Stakeholder Engagement. [Online] Available from: http://dev.mustardworldwide.com/digi_report_2012/page-ourappr-stake.php [Accessed: 15th November 2013] Hamid,F.Z.A & Atan,R. (2001) Corporate Social Responsibility by the Malaysian Telecommunication Firms. [Online] Available from: http://www.ijbssnet.com/journals/Vol._2_No._5_%5BSpecial_Issue__March_2011%5D/25.df [Accessed: 15th November 2013]