Task #1: Review the following 5 websites:
1. Imagine Canada
Canadians with the lowest household incomes give a greater percentage of their income than others for donations.
From this fact we as a marketer can get to know that people with lowest household incomes are spontaneous while donating than other. Helps us to know the major behavior of people.
Canada’s nonprofit and voluntary sector is the second largest in the world.
From the above fact marketers can target at this geo location, which shows that the number of people interested to support nonprofit and voluntary sectors are very high in count here.
2. Charity Village
Those in Alberta (35%) and British Columbia (32%) were the most confident in the strength …show more content…
5. Association of Fundraising Professionals
Recent social fundraising research at Artez Interactive found that 14 percent of online donations in client campaigns were referred directly from Facebook.
This fact helps the marketer to know that the Facebook can be used as a very effective word of mouth tool in order to advertise. It is free of cost to use and is very effective as it reaches people to their own profiles. Hence for the marketer, this fact helps them to concentrate a lot over using social media advertising platform.
This year the results of Facebook donation apps built for a large fundraising event and found that the largest group of users were in the 25 to 44 age range. The apps were also more popular with women (63 percent of users) than men (35 percent).
This enables the marketer to know how to target women and people of that particular age group to attract them through the use of donation apps. Thus it makes it simpler for the marketer to know how exactly their campaign start.
Task #2: Review the following 5