Business Managaement
Entertainment Business Models Assignment #1
First Four Elements of a Business Model
In order to understand whether a business model is effective, we need to be able to define a company or product line in the nine elements of the business model. We will apply these in assignments #1 and #3 for a specific company or product line, and present to the class for assignment #4. In the first assignment, we will choose a company or product line and apply the first four elements of the business model.
Choose a company or product line
From the following choices:
Electronic Arts: choose one of its gaming franchises (Battlefield or Sims series)
Netflix
CBS Corporation (owns CBS and CW networks)
Def Jam Records
Columbia Records
Universal Studios Islands of Adventure
An NBA team, such as the Chicago Bulls, Orlando Magic, LA Lakers, etc.
Cover the following sections with a header for each section:
REVIEW the text book and slides for the concepts applying to the first four elements. Research the product line or company and decide what information applies to each element.
1. Background Information
Write a narrative covering the following items in about 200 – 250 words total:
What is the main product line(s).
Division of the company that produced the product
Parent conglomerate, if applicable and how the product ‘fits’ within the larger company
Time-frame when the product line was launched
Other similar product lines by the company
Technological or social forces that impact the product’s development
Value of the franchise – sales, revenues, units sold, corporate valuation
Brief history of the company or product line – previous versions, problems, successes
2. First Four Elements of the Business Model – Two Parts A. Business Model Canvas outline:
First use the doc or spreadsheet version of the Business Model canvas to list the information for each element in short bullet points. (Type in the blocks). Think about what makes the
First Four Elements of a Business Model
In order to understand whether a business model is effective, we need to be able to define a company or product line in the nine elements of the business model. We will apply these in assignments #1 and #3 for a specific company or product line, and present to the class for assignment #4. In the first assignment, we will choose a company or product line and apply the first four elements of the business model.
Choose a company or product line
From the following choices:
Electronic Arts: choose one of its gaming franchises (Battlefield or Sims series)
Netflix
CBS Corporation (owns CBS and CW networks)
Def Jam Records
Columbia Records
Universal Studios Islands of Adventure
An NBA team, such as the Chicago Bulls, Orlando Magic, LA Lakers, etc.
Cover the following sections with a header for each section:
REVIEW the text book and slides for the concepts applying to the first four elements. Research the product line or company and decide what information applies to each element.
1. Background Information
Write a narrative covering the following items in about 200 – 250 words total:
What is the main product line(s).
Division of the company that produced the product
Parent conglomerate, if applicable and how the product ‘fits’ within the larger company
Time-frame when the product line was launched
Other similar product lines by the company
Technological or social forces that impact the product’s development
Value of the franchise – sales, revenues, units sold, corporate valuation
Brief history of the company or product line – previous versions, problems, successes
2. First Four Elements of the Business Model – Two Parts A. Business Model Canvas outline:
First use the doc or spreadsheet version of the Business Model canvas to list the information for each element in short bullet points. (Type in the blocks). Think about what makes the