Business Management Notebook
Management 221 Introduction to Information Systems
Business Management Notebook
Table of Contents
The Critical Importance of IT Processes………………………………………………….3
Medicine through Videoconferencing…………………………………………………….6
The Secret to CRM Is in the Data…………………………………………………………9
Going Global All Languages at a Time……………………………………………………12
Retiring CIOs and the Need for Succession Planning……………………………………..15
References…………………………………………………………………………………18
Module I: The Critical Importance of IT Processes
1) Eric Brinker of JetBlue noted that the database developed during the crisis had not been needed before because the company had never experienced a meltdown. What are the risks and benefits associated with this approach to IT planning? Provide some examples of each. With JetBlue, the risks associated with not having proper planning in case of such a meltdown proved to be catastrophic. Several things happened that resulted in JetBlue cancelling 1,000 flights. They had a reservation system and were sending people to airports to help, but the people were not trained on the computer systems. There was no way to cross reference where the computer said the people were, and where they actually were. This all resulted in poor planning and cost the company 1,000 flights. There always has to be a system in place to prepare for when a system crashes or does not function properly. Not having a “what if” plan in place is not a good approach to IT planning no matter how you look at it. The risks can be catastrophic, and I do not see any benefits to this approach.
2) With hindsight, we now know that the decision made by Eric Raffin of the VA not to fail over to the Denver site was the correct one. However, it involved failing to follow established backup procedures. With the information he had at the time, what other alternatives could he have considered? Develop at least two of them. One thing he could have done is backtracking all
Business Management Notebook
Table of Contents
The Critical Importance of IT Processes………………………………………………….3
Medicine through Videoconferencing…………………………………………………….6
The Secret to CRM Is in the Data…………………………………………………………9
Going Global All Languages at a Time……………………………………………………12
Retiring CIOs and the Need for Succession Planning……………………………………..15
References…………………………………………………………………………………18
Module I: The Critical Importance of IT Processes
1) Eric Brinker of JetBlue noted that the database developed during the crisis had not been needed before because the company had never experienced a meltdown. What are the risks and benefits associated with this approach to IT planning? Provide some examples of each. With JetBlue, the risks associated with not having proper planning in case of such a meltdown proved to be catastrophic. Several things happened that resulted in JetBlue cancelling 1,000 flights. They had a reservation system and were sending people to airports to help, but the people were not trained on the computer systems. There was no way to cross reference where the computer said the people were, and where they actually were. This all resulted in poor planning and cost the company 1,000 flights. There always has to be a system in place to prepare for when a system crashes or does not function properly. Not having a “what if” plan in place is not a good approach to IT planning no matter how you look at it. The risks can be catastrophic, and I do not see any benefits to this approach.
2) With hindsight, we now know that the decision made by Eric Raffin of the VA not to fail over to the Denver site was the correct one. However, it involved failing to follow established backup procedures. With the information he had at the time, what other alternatives could he have considered? Develop at least two of them. One thing he could have done is backtracking all