Business Model Canvas Assignment
Explain what is meant by a business model
In general a business model describes in which way a company can generate revenue, and hereby makes profits from their respective operations.
It is used by, for example, already established companies, which seek new forms of innovation strategies to put themselves in a stabile spot in the growing competitiveness among other companies. It is hereby also used by entrepreneurs, who are new to the business market, and want to be innovative and carve out their space to gain competitive advantage.
Explain Osterwalder’s business model canvas theory
The Business Model Canvas was initially proposed by Alexander Osterwalder, and was based on his earlier work on Business Model Ontology. Osterwalder discovered that there were many business models out there, but not one which was simple, with clear definitions. Therefore Osterwalder wanted to propose a clear conceptual framework of the business model. He named it “Business Model Canvas”.
The business model by Osterwalder is divided by nine building blocks. Those nine blocks, is described as follows:
1. The value proposition of what is offered to the market;
2. The segment(s) of clients that are addressed by the value proposition;
3. The communication and distribution channels to reach clients and offer them the value proposition;
4. The relationships established with clients;
5. The key resources needed to make the business model possible;
6. The key activities necessary to implement the business model;
7. The key partners and their motivations to participate in the business model;
8. The revenue streams generated by the business model (constituting the revenue model);
9. The cost structure resulting from the business model. The value proposition of what is offered to the market;
(http://businessmodelalchemist.com/blog/2005/11/what-is-business-model.html)
Analyse your case companys Business model by using Osterwalder’s framework
In order to analyze Nespresso, a daughter company of
In general a business model describes in which way a company can generate revenue, and hereby makes profits from their respective operations.
It is used by, for example, already established companies, which seek new forms of innovation strategies to put themselves in a stabile spot in the growing competitiveness among other companies. It is hereby also used by entrepreneurs, who are new to the business market, and want to be innovative and carve out their space to gain competitive advantage.
Explain Osterwalder’s business model canvas theory
The Business Model Canvas was initially proposed by Alexander Osterwalder, and was based on his earlier work on Business Model Ontology. Osterwalder discovered that there were many business models out there, but not one which was simple, with clear definitions. Therefore Osterwalder wanted to propose a clear conceptual framework of the business model. He named it “Business Model Canvas”.
The business model by Osterwalder is divided by nine building blocks. Those nine blocks, is described as follows:
1. The value proposition of what is offered to the market;
2. The segment(s) of clients that are addressed by the value proposition;
3. The communication and distribution channels to reach clients and offer them the value proposition;
4. The relationships established with clients;
5. The key resources needed to make the business model possible;
6. The key activities necessary to implement the business model;
7. The key partners and their motivations to participate in the business model;
8. The revenue streams generated by the business model (constituting the revenue model);
9. The cost structure resulting from the business model. The value proposition of what is offered to the market;
(http://businessmodelalchemist.com/blog/2005/11/what-is-business-model.html)
Analyse your case companys Business model by using Osterwalder’s framework
In order to analyze Nespresso, a daughter company of