A business model refers to the trade-offs and decisions regarding how an organization makes money. Every business model must answer four questions. The four questions are: who is the customer?; what does the customer value?; what is the underlying logic of how value is delivered to the customer?; and how does the organization make money?
The traditional day care business model answers the four questions as follows: The parents are the customers. The parents value a place for their kids during the day. The parents value day care because it frees up their time to do other things besides caring for their children, for example, working. The traditional day care organization makes money by charging a fee for that service.
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