Business Plan for Ballon Halls
Executive summary:
Aksent Sports is a company that implements a wide variety of sport equipment into one object, to offer people who enjoy to play sports an enclosed area to do so. This company wants to invest in the new project known as “Aksent” sport centre. This type of sport centre is known as a “balloon hall” because the construction of this centre looks like a large balloon. Today, it is possible to build these types of objects by hiring an engineering company to project one to the specifications needed of one company. The amount of time needed to build and prepare this object to be fully functional is one month after the building permit is received. The area inside the balloon has a sport court that was engineered to be able to be used for a variety of sports. The sports that can be played at the Aksent Sports Centre are futsal, basketball, volleyball and handball. The entrepreneurs and investors who have recognized and realized the potential of this company have been rewarded with great return on investment. The return on investment is approximately six months. This is because the start up investment is the most expensive as equipment, land and other expenses are highest at start up. After this time, the expenses are minimal and profits are large. By conducting research on the potential market, Aksent Sports has concluded that there are a variety of target markets within the targeted segment. It is extremely important to efficiently and effectively target these groups in order to maintain a fully booked schedule at the sports centre, thus allowing for profits. The target markets are:
- sport clubs with youth teams
- company sport teams
- university sport teams
- people who are seeking a healthy lifestyle through recreation
These segments are able to be targeted through the implementation of an effective marketing plan that outlines specific strategies to market to each of the target market segments. Through research, we have concluded that
Aksent Sports is a company that implements a wide variety of sport equipment into one object, to offer people who enjoy to play sports an enclosed area to do so. This company wants to invest in the new project known as “Aksent” sport centre. This type of sport centre is known as a “balloon hall” because the construction of this centre looks like a large balloon. Today, it is possible to build these types of objects by hiring an engineering company to project one to the specifications needed of one company. The amount of time needed to build and prepare this object to be fully functional is one month after the building permit is received. The area inside the balloon has a sport court that was engineered to be able to be used for a variety of sports. The sports that can be played at the Aksent Sports Centre are futsal, basketball, volleyball and handball. The entrepreneurs and investors who have recognized and realized the potential of this company have been rewarded with great return on investment. The return on investment is approximately six months. This is because the start up investment is the most expensive as equipment, land and other expenses are highest at start up. After this time, the expenses are minimal and profits are large. By conducting research on the potential market, Aksent Sports has concluded that there are a variety of target markets within the targeted segment. It is extremely important to efficiently and effectively target these groups in order to maintain a fully booked schedule at the sports centre, thus allowing for profits. The target markets are:
- sport clubs with youth teams
- company sport teams
- university sport teams
- people who are seeking a healthy lifestyle through recreation
These segments are able to be targeted through the implementation of an effective marketing plan that outlines specific strategies to market to each of the target market segments. Through research, we have concluded that